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In May 2024, VPC founder Thomas van Straaten reported that presale orders for the Type 37HW had crossed the threshold to begin production after the first weekend. He stressed that this was not the same as breaking even. His 7–10-month delivery window was a forecast, not confirmation of when buyers received their watches.
What happened during the Type 37HW presale?
Van Straaten said the presale opened on March 7, 2024. Several dozen watches sold within minutes, but sales then slowed. Orders continued through the first weekend; afterward, he decided the production threshold had been met and authorized the project to proceed. He said the threshold was still far short of break-even. This is the founder’s account in Fratello’s May 30, 2024 update.
Fratello’s March 2024 introduction described an initial run of 300 watches, with 100 in each color, and a launch price of €2,479 before VAT and shipping. Those are launch-era figures, not a current offer or a statement of current availability. Fratello’s introduction identified the hand-wound movement as a COSC-certified Sellita SW216-1 with a 45-hour power reserve.
What was the delivery estimate—and what is known now?
In the May 2024 update, van Straaten said suppliers were on track for the promised delivery window of 7–10 months after the March launch, and that November looked likely. That was a forecast at the time, not a confirmed delivery schedule. The sources cited here do not establish when customers actually received their watches.
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VPC’s official archive, accessed October 7, 2026, records the Type 37HW Forest Green edition as sold out in June 2026 and Dove Grey as sold out in June 2025. Those entries establish the editions’ listed status in the archive, not second-hand availability or delivery dates for original buyers.
What changed between the prototype and the intended production watch?
More even green-dial lume
On the prototype, the green dial’s applied lume blocks were slightly translucent, allowing the texture beneath them to show through and creating a spotty appearance. Van Straaten said the dial maker adjusted the compound to make it more opaque, then hand-applied a thin white lacquer layer beneath the green markers to even out their color. The lume compounds on all three dial colors were also purified to improve brightness.
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A revised crown-side case flank
The team also changed the case flank on the crown side to echo the crown’s conical form more closely. A deeper screw-in tube and shortened crown stem brought the crown nearer to the case. Van Straaten said the revised geometry stabilized the crown and made the case look more cohesive. The images in the May update still showed the earlier case; he said production models would use the revised version.
What does the update reveal about producing a small-run watch?
Van Straaten described coordinating suppliers whose work depended on one another as difficult, especially for a new brand without much supplier priority. He said it took persistent follow-up and careful pressure: enough to keep the project from being overlooked, but not so much that suppliers felt overwhelmed. He also said he moved on from suppliers when he repeatedly had to chase quotes and deadlines. These are his descriptions of managing the Type 37HW project, not a universal formula for watch production.
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His explanation for avoiding long lead times was to rely largely on off-the-shelf parts or have enough financial backing to start production before a launch. He presented those as ways to shorten the wait, not as a quantified comparison of cost, quality, or risk.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.“Running a production process with multiple interdependent suppliers is complicated under the best circumstances.”
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Thomas van Straaten, VPC founder, in Fratello’s May 30, 2024 update
What are the Type 37HW’s current published specifications?
VPC’s FAQ lists the Type 37HW as a 37.5 mm watch with 120 m water resistance. It also says regular movement servicing can be carried out by a capable watchmaker, while advising owners to check that the watchmaker has experience with and access to parts for the Sellita SW216-1. The FAQ does not confirm that a service-agent network discussed in the 2024 episode was completed. See VPC’s FAQ.
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“37.5mm sounds small. Is this indeed a small watch?”
That is one of the questions in VPC’s FAQ. The published measurement is 37.5 mm in diameter; whether it wears small depends on the wearer and fit preferences. The FAQ supplies the measurement, not a universal fit judgment.
“Would you call the Type 37HW vintage-inspired?”
VPC includes this question in its FAQ. The episode focuses on production and prototype corrections rather than establishing a definitive design classification, so the label is best treated as an interpretation rather than a production fact.
“Can I swim with a VPC Type 37HW?”
VPC’s FAQ states a water resistance rating of 120 m. That rating is the brand’s published specification; follow the brand’s care guidance and ensure the crown is secured before water exposure.
“Can I sell my VPC Type 37HW?”
VPC’s FAQ addresses resale, but the archive’s sold-out entries do not establish the availability or value of pre-owned watches. Buyers and sellers should assess any individual watch and transaction on its own terms.
What has changed at VPC since the episode?
VPC’s archive records a VPC Watch Co. rebrand in September 2025 and the Type 39VM launch in January 2026. The FAQ expands VPC as Venustas Per Constantiam, loosely rendered as “beauty or charm through restraint.” It says founder Thomas van Straaten writes for Fratello and that Fratello has no commercial connection to, or stake in, VPC.




