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Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Clear out junk files and repair common Windows errorsFree Scan →The DUG Purist starts at €1,199 for the 37 mm range and €1,299 for the 40 mm Typ 1 and Typ 2 on DUG’s English site. The choice between Typ 1 and Typ 2 is primarily visual: baton markers on Typ 1, Arabic numerals on Typ 2. Both use a Sellita-based movement, with assembly, regulation, and decorative work reported in Glashütte. Whether that counts as affordable depends on your budget and what you expect from a Glashütte-made watch; the available prices do not establish that DUG is the cheapest maker there.
How much does the DUG Purist cost?
DUG’s English site currently lists the Purist 37 from €1,199 and the 40 mm Typ 1 and Typ 2 from €1,299. The Typ 2 California Dial is listed from €1,349. These are starting prices, not prices for every dial, date, or strap combination; check the live listing for the exact configuration. DUG’s current English product overview also describes the watches as sold direct and backed by a three-year warranty.
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Configuration can move the 40 mm price above its starting point. In Fratello’s October 7, 2026 review, the blue-dial Typ 1 with date and steel bracelet was €1,499 including VAT, while the gray-dial Typ 2 without date on leather was €1,349 including VAT. Fratello reports that, in this 40 mm lineup, a date and a steel bracelet each add €100; dial color can also affect price. Those reviewed prices should not be treated as universal prices for every size or edition. Fratello’s review and configuration details
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One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchPrices have changed: a 2025 WatchTime report gave earlier list prices of €1,099 on leather and €1,199 on steel. For a purchase now, use the current manufacturer listing rather than carrying those older figures forward. WatchTime’s 2025 report
#1 Best Overall
What is the difference between Typ 1 and Typ 2?
| Model detail | Typ 1 | Typ 2 |
|---|---|---|
| Hour markers | Baton (stick) markers | Arabic numerals |
| 40 mm starting price on DUG’s English site | From €1,299 | From €1,299 |
The dial layout is the defining distinction in the available descriptions. DUG offers choices including date or no date, dial colors, and strap configurations, so compare the exact listings rather than assuming every option is available at the same price. The Typ 2 California Dial is a separately priced variation listed from €1,349 on the current site.
What movement does the Purist use?
The DUG 400 is based on Sellita’s SW400-1, according to Fratello; WatchTime likewise identifies a Sellita SW400 base. WatchTime reports that DUG’s Glashütte atelier mounts, starts, and regulates the movement. Fratello reports hand-applied Glashütte perlage, rhodium-plated bridges, blued screws, and a 24K-gold-plated rotor; WatchTime says the rotor is milled in Glashütte. This is a Swiss-based movement with documented local assembly, regulation, and finishing—not evidence of a movement designed entirely in-house. Fratello’s movement specifications · WatchTime’s account of DUG’s Glashütte work
Rank #2
- Stainless steel and synthetic sapphire glass, high-quality Automatic Mechanical movement from Swiss precise time,
- The three small dial is 24H, Day and Week, No Chronograph feature. 1 x User Manual, 1 x Gift Box
- Polished 316L stainless steel case /Diameter:40mm ,thickness:12mm
- Transparent case back that the movement of the watch can been seen
- Water resistant up to 30 Meters ( Daily use, Rainproof and Splash-proof, But not suitable for Hot Bath)
For the reviewed 40 mm watches, Fratello specifies an automatic movement with manual winding and hacking seconds, a 40-hour power reserve, and a frequency of 28,800 vibrations per hour (4 Hz). These figures describe the reviewed models; verify the listing for a different size or edition.
How does the 40 mm Purist wear, and what are its specifications?
Fratello reports these specifications for its reviewed 40 mm watches:
Rank #3
- COSC Certified Chronometer
- Case Size: 39.00 mm, Band Width: 20 mm, Case Thickness: 10.98 mm
- Automatic movement, 316L solid stainless steel bracelet, Roman dial type, Date
- Water-resistant up to a pressure of 10 bar (100 m / 330 ft): suitable for short periods of recreational swimming and showering, but no diving or snorkeling.
- 316L stainless-steel case, 40 mm in diameter, 47.5 mm lug-to-lug, and 10.95 mm thick
- Sapphire crystal with double anti-reflective coating
- Screw-in caseback with a sapphire display window
- 100 m water resistance
- 20 mm strap or bracelet connection
The 47.5 mm lug-to-lug measurement is useful when assessing fit, particularly if a watch’s diameter alone does not tell you how it will sit across your wrist. These are Fratello’s figures for the reviewed 40 mm models, not confirmed universal specifications for the 37 mm variants. Fratello’s full reviewed specifications
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Does “affordable Glashütte” describe the Purist?
It is reasonable to call the Purist a lower-priced entry into the Glashütte-made mechanical-watch category relative to its own positioning, but “affordable” is a personal judgment, not a price category established by these sources. The evidence gives DUG’s prices and reports its direct-sales strategy; it does not provide a systematic comparison proving the brand is the cheapest Glashütte watchmaker.
Rank #4
- The see-through caseback is a window to the heartbeat of precision watchmaking: equipped with the Powermatic 80 featuring a Nivachron balance spring, the T-Race Automatic redefines what's possible on the road.
WatchTime attributes DUG’s lower-price strategy to selling without intermediaries and reducing marketing expenses. That is a reported company strategy, not independently audited cost data. The practical case for the Purist is therefore specific: a comparatively accessible listed price, combined with a Sellita-based movement and reported Glashütte assembly, regulation, and finishing. Whether that balance is worth the price depends on your priorities—not on the word “affordable” alone.
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Quick Recap
Best Value
- Case Size: 40.00 mm, Band Width: 20 mm, Case Thickness: 10.23 mm
- Automatic movement, leather strap, Index dial type, Date
- Water-resistant up to a pressure of 5 bar (50 m / 165 ft): suitable for short periods of recreational swimming and showering, but no diving or snorkeling.
Which configuration should you choose?
- Choose by dial first: Typ 1 gives you baton markers; Typ 2 uses Arabic numerals. Pick the layout you will find easiest and most appealing to read.
- Compare 37 mm and 40 mm on fit: DUG lists both sizes, but the detailed dimensions above apply to Fratello’s reviewed 40 mm watches. Check the 37 mm model’s own specifications before deciding.
- Price the options you actually want: Date, dial, and bracelet choices affect the total. Compare a like-for-like configuration rather than relying only on the starting price.
- Consider strap flexibility: DUG says its watches accept standard third-party straps with a 20 mm lug width, and its own straps have quick-release hardware. Confirm compatibility for a specific strap before ordering. DUG’s strap FAQ
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
