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Fortis — An Interview With Jupp Philipp

Jupp Philipp traces his route from the family food business to Fortis, explains why the titanium Cosmonaut first drew him in, and describes the brand he hoped to build.
Estimate2–3 min Catalogued SpecialistWatchRanker Team
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Jupp Philipp says Fortis appealed to him first as a watch enthusiast, especially through its titanium Cosmonaut. After about 20 years in his family’s food business, he bought the Grenchen watchmaker in September 2018 and set out to make it a small, family-owned brand with a clear identity. The account below reflects what Philipp told Rob Nudds in an interview conducted in Grenchen on March 13, 2020, and published by Fratello on March 31, 2020.

How Jupp Philipp first connected with Fortis

Philipp says his brother, a pilot working in aviation, introduced him to Fortis. The watch that particularly caught his eye was the official Cosmonaut. Its titanium construction stood out to him, and he was intrigued by what he described as the testing carried out on the brand’s space watches.

He also recalled being shown Fortis watches that had been sent up on a rocket and returned to Earth. That is Philipp’s account of the pieces and their history; the interview does not independently verify the testing. “For me, it was always the Space watches,” he said.

Why he left the family food business for watches

Before Fortis, Philipp worked with his brother and sister in the family food business for roughly 20 years. He said he wanted a new challenge and wanted the next phase of his working life to involve something he felt passionate about. As he considered other investments, he learned through a newspaper that Fortis was facing financial problems.

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Philipp recounts that a friend involved in watch-hand production brought him to Grenchen. When he saw the Fortis building, he asked for a meeting—and then asked whether he could buy the company. He said negotiations lasted six to eight months and the deal closed in September 2018. These milestones are his recollection in the 2020 interview.

The kind of brand he wanted Fortis to become

Philipp described a deliberately focused ambition: keep Fortis small and family-owned, while giving its products a shared identity that makes the brand recognizable. He said the plan was to shape five distinct watch families around that common character, rather than trying to make watches for everyone or offer everything at once.

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His preferred pace was “a subtle and direct evolution rather than a revolution.” In the interview, that meant developing the range gradually while preserving a coherent sense of what Fortis stood for.

His hopes for Fortis and his sons

Asked whether he was building Fortis as a legacy for his children, Philipp answered yes. He said he hoped to work on the company for another 20 years and then hand it over to his sons. That was his aspiration in 2020; the interview does not establish that a succession plan is currently in place.

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What he said about Fortis and Kenissi

Philipp said Fortis had recently established a relationship with Kenissi and expected to work with movement specialists on its offering. This describes the arrangement as he presented it in 2020. The interview does not establish whether that relationship continues, so it should not be taken as a guide to current Fortis models or suppliers.

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Fortis collections and media contacts today

For current brand navigation, Fortis’s official press page lists the Novonaut, Flieger, Stratoliner, Marinemaster and Vagabond collections, along with accessories such as straps, clasps and buckles. It also provides media resources and a press contact. These present-day listings are separate from Philipp’s description of the company’s plans in 2020.

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