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There is no single global two-way donation split for G-SHOCK’s Pink Ribbon watches. CASIO’s 2026 announcements describe different arrangements by market: a fixed $25,000 US gift to the Breast Cancer Research Foundation (BCRF), support for France’s Odyssea with no amount disclosed, and separate Japan and Taiwan campaigns. A purchase’s charitable connection depends on its market, model and campaign year.
How the 2026 campaigns differ by market
| Market and campaign | Model reference | Named recipient | Stated contribution | What a purchase means |
|---|---|---|---|---|
| United States, announced September 30, 2026 | GMAS2100PR | Breast Cancer Research Foundation (BCRF) | Casio America announced a $25,000 donation, regardless of sales. Casio America’s announcement | The announced gift is fixed and not triggered or increased by an individual watch sale. |
| Europe, announced September 15, 2026 | GMA-S2100PR-4AER | Odyssea, a French nonprofit | The announcement names Odyssea but states no donation amount or per-watch rate. It lists a recommended price of €99.90 and planned availability from October 2026 through selected retailers and the Casio and Odyssea online stores. CASIO Europe’s announcement | The announcement does not establish that buying a watch generates a specified contribution. |
| Japan, 2026 campaign | GMA-S2100PR-4A | J.POSH | CASIO says 5% of proceeds from sales of the specified watch in Japan will go to J.POSH. CASIO’s campaign page | The stated percentage applies to the specified product and Japanese campaign. |
| Taiwan, 2026 campaign | GMA-S2100PR-4A | Taiwan Breast Cancer Foundation | CASIO says a portion of product sales will go to the foundation but does not give a percentage on the campaign page. CASIO’s campaign page | The page does not quantify the portion or establish a per-watch amount. |
These are separate market-specific terms, not evidence that one watch’s proceeds are divided between two organizations worldwide. The figures are company-announced arrangements; the available announcements do not independently verify that donations have been paid.
What to check before buying
- Match the full model reference to your market. CASIO Europe uses GMA-S2100PR-4AER, its global campaign page uses GMA-S2100PR-4A, and Casio America calls its 2026 model GMAS2100PR. Check the complete reference on the local official product or campaign page rather than assuming regional names are interchangeable.
- Confirm the recipient and year. The named organization changes by market, and an older campaign’s terms should not be applied to a current listing.
- Read the donation mechanism literally. A stated percentage of sales, an unspecified portion, and a fixed company gift are materially different. In particular, the 2026 US $25,000 announcement says the amount is independent of sales.
- Check the seller and listing. A marketplace listing or secondhand sale is not proof that the purchase carries a campaign contribution. The official announcements do not establish eligibility for every seller or resale.
What is known about the watch
CASIO Europe describes the GMA-S2100PR-4AER as an analog-digital, shock-resistant watch with a carbon fiber-reinforced case, bio-based resin band, world time, stopwatch, countdown timer, multiple alarms and Neo-display. Its pink design includes a ribbon motif at the 9 o’clock marker. These specifications describe the European reference; check the local product page for the exact regional model.
CASIO Europe’s September 2026 announcement reports that Odyssea has raised and donated more than €18 million locally and involved more than 1.5 million participants; it also reports more than €2 million raised in 2025. Those are figures reported by CASIO, not an independent audit or a measure of donations generated by this watch campaign. The announcement identifies Odyssea as the supported French nonprofit but does not state how much, if anything, the watch campaign will contribute.
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- Shock-resistant and durable: The watch is made of high-quality materials and has a strong shock-resistant structure, making it suitable for various outdoor sports and daily wear.
- Multiple functions: The watch has multiple functions such as stopwatch, calendar, backlight, alarm clock, etc., making it more convenient for your daily life.
- Easy to read: The watch has a clear digital display, and the numbers are large and easy to read, even in dark environments.
- Comfortable to wear: The watch has a soft and comfortable silicone strap, which fits comfortably on your wrist and is not easy to fall off.
- Water resistant: The watch has a water resistance of up to 50 meters, in general, suitable for swimming and snorkeling, but not diving.
How the current campaign differs from fiscal 2025
CASIO’s corporate social contribution page says that in fiscal 2025 it donated 5% of sales of Pink Ribbon models in Japan to J.POSH. For the United States, CASIO reports a $20,000 contribution in fiscal 2025, alongside BCRF logo recognition on product packaging. That earlier US figure is separate from Casio America’s 2026 announcement of a $25,000 gift regardless of sales; neither should be presented as a per-watch rate. CASIO’s corporate social contribution page
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the watch can—and cannot—tell you about giving
A Pink Ribbon design signals an awareness campaign, but the design alone does not tell a buyer which organization benefits or how much. Use the campaign terms for the exact market and year. If the terms name a fixed gift, do not infer that a purchase increases it; if the terms do not state an amount or rate, there is no reliable per-watch figure to calculate. CASIO’s published materials explain company-stated plans, not independent proof of payment.
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- Teens Digital Watch: 1.5'' large display easy to read for time, date, week. Supports both 12/24-hour formats and LED backlight. Equipped with alarm, stopwatch, and other practical functions to support your daily activities and sports.
- Durability & Comfort: Features a soft silicone strap and is rigorously tested to withstand 72 hour water immersion and 2 meter drops. Only 40g, lightweight and comfortable, adjustable band that fits wrist sizes from 14.2cm (5.6") to 22.5cm (8.9")
- 164FT/50M WATERPROOF: This watch support shallow-water swimming and cold showers, but must be kept away from hot water and steam. It is not suitable for surfing, or diving. Please DO NOT press any buttons under the water
- Military-Style Design: Crafted with a scratch-resistant resin crystal lens and a durable ABS case, this watch is engineered to withstand rugged outdoor and sports activities. The LED backlight ensures clear visibility, day or night.
- Thoughtful Gift: Ideal present for family, friends, and teens. Perfect for running, sports, camping, summer camps, and various other occasions
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- Ultra-thin Digital Wat ch: Casual and simple dial design, and ultra-thin case thickness(only 6.6mm), easy wear it in daily life,support backlit
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- Water resistant to 50M / 164FT.In general,suitable for swimming in shallow water and cold showering，but keep away from hot water and steam,not suitable for long time underwater activities such as diving
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
