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Random freezes, missing sound and display glitches usually trace back to one bad driver. Find and replace yours safely.Free scan · under a minuteGiorgia Mondani’s path into the watch business ran through competitive tennis, an auction house and her family’s publishing company. In a 2019 interview with Monochrome Watches, she described how that experience led her to create Mondani Web, a promotion and communications business for the watch trade.
From competitive tennis to the watch trade
The Monochrome Watches interview’s introduction says Mondani was a professional tennis player in her teens and ranked among the world’s top 400 players by age 18. It says she left tennis at 19 to finish her studies. These details are presented by the interviewer, rather than supported by a separate ranking source.
Mondani said she later interned at Antiquorum and worked at the auction house for more than a year. She then joined Mondani Books, the family business, where she became an author.
The family publishing background behind her Rolex expertise
The interview describes her father, Guido Mondani, as a Rolex expert, author and collector. According to the family history recounted there, he began writing Rolex books after receiving a Rolex moon-phase watch in 1986. Giorgia said she joined Mondani Books around ten years before the 2019 interview and had authored books herself.
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That background connects two different kinds of work: Mondani Books publishes watch reference material, while Mondani Web promotes businesses in the watch industry. The interview establishes her authorship and the family’s publishing activity, but does not name a particular book edition or give current availability details.
Why Giorgia Mondani created Mondani Web
Mondani said she wanted to build a business of her own, recalling, “I have always wanted to build something new, something that’s mine.” The interview says she began working on social media after encouragement from her husband, Daniele, and then moved quickly from building a network to forming a company with her parents.
Published on December 23, 2019, the interview places the company’s creation at roughly four years earlier. That makes its origin approximately 2015 or 2016; it is a retrospective estimate, not a precise, independently verified founding date.
What Mondani Web does
Mondani described Mondani Web as a communications and promotion agency serving watch dealers, brands and auction houses. Its approach, as she explained it, combines social media with a database to give clients exposure. She put the focus this way: “We specialize in managing and promoting watch dealers, watch brands and auction houses on the main social media and through our bid data base.”
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The interview reported more than 140 selected dealers and over 40 partners in 2019. Those are figures Mondani gave at the time, not verified current network counts. The interviewer also described her Instagram following as over 180,000 in 2019; that, too, is a historical figure rather than a current audience total.
How Mondani said she selected dealers
Mondani said her team considered four qualities when evaluating dealers: seriousness, reliability, professionalism and the quality of their watches. In her words, “I look for seriousness, reliability, professionalism and the quality of their watches.”
She also said the team researched applicants it did not already know and checked feedback from clients. This is her account of the company’s screening approach, not an independent audit or a guarantee about any seller. Anyone considering a watch purchase should assess the seller and the specific watch independently.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.A notable auction in the family’s watch history
In the interview, Mondani recounted the 2006 Mondani Collection auction of 309 Rolex wristwatches. She said it realized CHF 11,037,278 in total, and that Rolex reference 4113 sold for CHF 738,500—the highest price ever for a Rolex at that time, according to her account. These are figures attributed to Mondani in the 2019 interview, not independently checked auction results here.
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Her account of working as a woman in watches
Mondani said she felt her role in the business was initially underestimated because she was a woman, but that her continued presence changed some people’s views. “I think in the beginning, my role in this business as a woman was a bit underestimated, but my continuous presence led many people to change their opinion,” she said.
What the 2019 interview leaves open
Mondani named a digital Mondani Magazine app as a short-term future project in the interview. The article does not establish whether that app later launched or remains available. More broadly, its descriptions of the business model, dealer network and social-media reach capture what Mondani and the interviewer reported in 2019; they should not be read as a current company directory or operating update.
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