Grand Seiko’s SoHo boutique is at 154 Spring Street, near West Broadway, in New York City. The location opened in 2021 in partnership with Watches of Switzerland, which operates the boutique. Grand Seiko’s current store listing still shows the address.
Where is the Grand Seiko boutique in SoHo?
The boutique is listed at 154 Spring Street, New York, NY 10012, near the corner of Spring Street and West Broadway. Grand Seiko’s current official store listing gives the phone number 646-693-0893.
Seiko’s official store listing cautions that store hours can vary and that products and inventory differ by location. Contact the boutique to confirm current hours and whether a particular watch is available before visiting: Seiko store information.
When did the Grand Seiko SoHo boutique open?
Watches of Switzerland Group announced the opening on July 6, 2021. The announcement described the boutique as a Grand Seiko location opened in partnership with Watches of Switzerland, which operated it. This is a 2021 opening, not a newly announced 2026 location.
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- Three-fold clasp with push button release
- Dual-curved sapphire crystal
- Power reserve display on the back
- Power resrve Approx. 72 hours(3 days)
What did the boutique offer at opening?
The 2021 announcement said the boutique carried Grand Seiko’s Masterpiece, Elegance, Heritage, and Sports collections. That is a description of the collections at opening, not confirmation of what is in stock today. Check directly with the boutique for current availability.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How the brands described the partnership
At the time of the opening, Brice Le Troadec, then President of Grand Seiko Corporation of America, said the companies were collaborating again to create a downtown retail destination for Grand Seiko customers and enthusiasts. He noted that their U.S. partnership had begun with the Watches of Switzerland flagship in SoHo.
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- See-through case back
- Date display
- Screw-down crown
- 40mm Diameter
- Weight 178.0 g
David Hurley, then Executive Vice President of Watches of Switzerland, described the boutique as the next step in the companies’ New York partnership, following Grand Seiko’s debut in the SoHo flagship and their collaboration on The Nature of Time Experience. These were statements made in the 2021 announcement.
Read the Watches of Switzerland Group announcement dated July 6, 2021.
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- 24-hour hand (dual time display function)
- Power Reserve Approx. 55 hours
- See-through case back
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