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Hands-On With MB&F’s HM8 Mark 2 at the M.A.D. House

At MB&F’s Geneva M.A.D. House, Fratello got an early look at the HM8 Mark 2, a roadster-inspired watch that turns its jumping-hour and minute display sideways through sapphire prisms.
Estimate3–4 min Catalogued SpecialistWatchRanker Team
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MB&F’s HM8 Mark 2 is a driver’s watch that shows jumping hours and trailing minutes on its side, using sapphire prisms to turn and magnify the display. In a June 2023 visit to MB&F’s Geneva home, Fratello’s Daan de Groot saw the watch presented by Charris Yadigaroglou, the brand’s head of marketing, and toured the M.A.D. House, where watchmaking, design work, and domestic surroundings meet.

What is the M.A.D. House?

The M.A.D. House is MB&F’s Geneva office and watchmaking space, housed in a roughly 120-year-old villa on the outskirts of the city. In his June 13, 2023 feature, de Groot describes rooms that once served as the living room and part of the kitchen being used as a work area for eight watchmakers, who worked across the company’s movements. The article captures the building and team as they appeared during that visit; it does not establish whether those details remain unchanged.

The domestic setting is part of the story: workbenches sit within a former home, while the upper floors contain offices, meeting areas, design objects, and 3D-printed development models. De Groot also observed a quality-control discussion in which base plates were sent back because their color did not meet the agreed specification. It is a glimpse of a design-led watch company’s day-to-day work rather than a formal account of MB&F’s manufacturing process.

Where the HM8 Mark 2 fits in MB&F’s driver’s-watch lineage

The HM8 Mark 2 continues MB&F’s sideways-reading, automotive-inspired watches. De Groot places it after the HM5 (2012), HMX (2015), and HM8 (2016), and connects the family’s side-reading idea to the Amida Digitrend. The HM8 Mark 2’s raised forms evoke roadster bodywork, reflecting founder Max Büsser’s childhood interest in car design.

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How the HM8 Mark 2 displays the time

The watch presents jumping hours and trailing minutes horizontally within the case. Two sapphire prisms redirect the view by 90 degrees, so the wearer can read the numerals from the side; the prisms also magnify them. The result is a display designed to be read with the wrist positioned as if at a steering wheel, rather than by looking down at a conventional dial.

Its crown has a “double de-clutch” mechanism, as described in the feature: push the crown in and turn it three-quarters of a turn to release it. The design is intended to keep the crown from protruding as much and catching accidentally.

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Case, materials, and movement

Fratello describes the HM8 Mark 2’s body parts as CarbonMacrolon, MB&F’s proprietary material, paired with a Grade 5 titanium chassis. The hood and exhibition back are sapphire. The article characterizes CarbonMacrolon as light and robust and notes that it can take varied finishes.

Inside is a highly modified Girard-Perregaux automatic base movement topped with an MB&F-developed jumping-hour module. A 22K gold rotor, shaped like a battle-axe, is visible through the sapphire back. These construction details are those reported in de Groot’s 2023 feature, not an independent technical examination.

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Launch colors, dimensions, and price reported in 2023

The feature reported two launch versions, with calfskin straps upholstered in sailcloth:

Launch version Reported details
White White body; the article did not identify a limited-edition quantity.
Racing green Green CarbonMacrolon body; reported as limited to 33 pieces.

De Groot reported dimensions of 47 mm long, 41.5 mm wide, and 19 mm high. The unusual case shape and height remain visually prominent on the wrist. These are the measurements given in the June 2023 feature.

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The same article listed a price of €70,000 excluding VAT and described the watch as available to order at publication. That is a June 2023 launch-period price and status, not a current quotation or confirmation of present availability. The feature does not establish current pricing, stock, sales channels, or production status.

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Source and scope

This account draws on Daan de Groot’s hands-on visit and presentation at MB&F’s M.A.D. House, published by Fratello Watches on June 13, 2023. It is a watch-journalism report, not an independent technical test or a current retail check. Read the original Fratello feature.

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