Bremont marked its Williams Racing partnership with a Melbourne boutique gathering during the 2022 Australian Grand Prix period. Williams driver Alex Albon appeared on stage to discuss Formula 1, celebrity and the place watches have in his life, according to the event report.
What happened at Bremont’s Melbourne event?
The gathering took place at Bremont’s boutique in St. Collins Lane, a shopping arcade in central Melbourne, during the 2022 Australian Grand Prix period. The event report says it was held “last Thursday” and displays the date “12.04.22”; because the page does not clarify its date convention, the event is best placed broadly within that Grand Prix period rather than assigned a more exact date. Event report
The occasion celebrated Bremont’s collaboration with Williams Racing. Albon, then a Williams driver, appeared on stage and spoke about F1, celebrity and watches. The report does not provide a full schedule, attendance figure or complete guest list, so those details cannot be established from the available account.
Why Bremont and Williams connected over watches
Bremont identifies itself as Williams Racing’s official timing partner. On its Australian partnership page, it frames the relationship around British heritage, precision engineering and manufacturing expertise. Both companies were described as operating in Oxfordshire, England at the time covered by the event report. Bremont’s Australian partnership page
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Bremont co-founder Giles English described the collaboration this way: “Everyone at Bremont is incredibly proud to be working with Williams Racing, a team with an incredible history and such a poignant name in sport.” English also pointed to shared technical ground between the industries, saying: “The links between our two industries are considerable and as Official Timing Partner our relationship will be beneficial on many levels. Over the years we have seen a substantial crossover between the manufacturing skills in F1™ and watchmaking, we have employed several individuals from the F1™ industry to date.” Bremont’s Australian partnership page
The WR-22: the product behind the partnership story
Bremont’s Williams Racing range included the WR-22, a 43 mm chronograph with a bidirectional tachymeter and Super-LumiNova-filled hands and indices, according to the brand’s collection page. Bremont showed the watch with either an Alcantara strap or a bracelet. Bremont’s collection page
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The same page described a limited Williams Racing box set of 45 sets, pairing two racing-inspired watches with an experience at Williams’ Grove headquarters. These are product details presented by Bremont; they do not establish whether the watches or the experience are currently available. Bremont’s collection page
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the event account does—and does not—establish
The available account gives a clear outline of the gathering: a central Melbourne boutique, a celebration of the Bremont–Williams relationship and an on-stage appearance by Albon. It does not document attendance, a complete list of guests, the full run of activities or a verbatim transcript of Albon’s remarks. The event should therefore be understood as a focused partnership gathering, not as a fully documented public fan programme.
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