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Interview: Nirupesh B. Joshi on Building Bangalore Watch Company

Bangalore Watch Company co-founder Nirupesh B. Joshi explains how he and Mercy Amalraj built a contemporary Indian watch brand, from its Bangalore operations to its selective international ambitions.
Estimate3–4 min Catalogued SpecialistWatchRanker Team
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Nirupesh B. Joshi and Mercy Amalraj founded Bangalore Watch Company (BWC) in 2018 after more than a decade in global technology consulting. In a February 2026 interview with MONOCHROME, Joshi described a brand built around contemporary Indian stories, Bangalore-based assembly and testing, and gradual international growth. MONOCHROME called BWC one of India’s fastest-growing watch brands, but the interview supplied no comparative growth figures or ranking methodology to substantiate that label.

Who is Nirupesh B. Joshi?

Joshi is the co-founder of Bangalore Watch Company, alongside his wife, Mercy Amalraj. He told MONOCHROME that the two spent more than a decade in global technology consulting before deciding to start a watch company. Their interest in watches grew while they lived in Hong Kong, where they saw an opportunity for an Indian-origin brand with a contemporary Indian narrative and high quality ambitions.

Their career change was not presented as an attempt to reproduce a traditional watchmaking heritage. Instead, Joshi described BWC as a counter-cultural brand, using watch design to tell stories about present-day India and subjects its founders care about.

What is Bangalore Watch Company?

BWC is an independent watch brand founded in 2018 by Joshi and Amalraj. Its official company story says its watches are designed, engineered, and assembled in Bangalore. The current catalog spans collections including Forty Seven, Peninsula Professional, Apogee, Mach 1, and Cover Drive.

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Rather than centering its identity solely on familiar heritage motifs, BWC draws on themes including space, aviation, sport, and the outdoors. Joshi summarized that direction in the interview: “We see ourselves as part of a counter-culture that’s emerging.” He also said, “We have chosen themes such as our Space programme, our Aviation, and our Sports.”

Are Bangalore Watch Company watches made in India?

BWC says its watches are designed, engineered, and assembled in Bangalore, and Joshi described the company’s owned assembly, testing, and quality-control operation there. That is meaningful local work, but it does not mean every component is made in India: Joshi described BWC’s supply chain as global, with localization increasing over time.

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The interview says BWC has used Sellita movements since 2019, while some limited editions use movements from La Joux-Perret. The brand also built a testing laboratory with Witschi. These details describe the company’s operations and suppliers in the February 2026 interview; the interview does not provide a full, model-by-model breakdown of component origins.

What watches does Bangalore Watch Company make?

The official site lists five main families: Forty Seven, Peninsula Professional, Apogee, Mach 1, and Cover Drive. The company’s current catalog is the best place to check which specific models are available, since product range and availability can change.

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The Peninsula collection takes inspiration from Indian coastlines, peaks, and rainforests. The official collection page lists Carbon, Mannar, Agumbe, Laccadive, and Zanskar. Its displayed prices on October 7, 2026 ranged from Rs.160,000 to Rs.283,000: Carbon was Rs.283,000, Mannar Rs.243,000, and Agumbe, Laccadive, and Zanskar Rs.160,000 each. These are page observations, not fixed or guaranteed prices; check the live listing for current pricing and availability.

The collections page gives a useful view of the brand’s range, but the interview does not establish a complete current model-by-model comparison of specifications, movements, or materials. Consult each product listing for details before comparing individual watches.

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How is Bangalore Watch Company growing?

In the February 2026 interview, Joshi said about 35% of BWC owners were outside India and that the proportion was growing. This is the founder’s reported figure, not independently audited customer data. He described the company’s approach as selective rather than a broad retail rollout: “It is important for us to stay direct-to-customer for the foreseeable future.”

At the time of the interview, BWC had recently opened a 1,600-square-foot flagship boutique in Bangalore. Joshi said the company had 13 people on its Bangalore team and that several new watches and one or two international road trips were planned for 2026. Those are statements and plans as of the interview’s publication on February 10, 2026, not confirmation that each plan was subsequently completed.

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What the “fastest-growing” label means

MONOCHROME used “one of India’s fastest-growing watch brands” to frame its interview. The article does not cite comparative growth data, a defined peer group, or a ranking method, so that phrase should be read as the publisher’s characterization rather than a verified ranking. The interview does provide a picture of the company’s direction: Bangalore-based operations, a growing share of owners abroad according to Joshi, and a stated preference for direct customer relationships.

Sources

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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