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Introducing the Sartory Billard SB07 Maki-e: Ten Handmade Dials

A ten-watch Sartory Billard and Martin Pulli collaboration put handmade Maki-e lacquer and mother-of-pearl dials at the center of an integrated-bracelet steel sports watch.
Estimate3–4 min Catalogued SpecialistWatchRanker Team

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The Sartory Billard SB07 Maki-e pairs the proportions of an integrated-bracelet sports watch with ten individually handmade Japanese lacquer dials. Created with watch collector and dealer Martin Pulli, the 2024 launch comprised five green and five blue examples, each decorated by artisan Kosetsu (Tatsuya Todo) with layered lacquer and mother-of-pearl fragments.

What is the Sartory Billard SB07 Maki-e?

It is a limited 2024 collaboration between Sartory Billard and Martin Pulli, with the dial work entrusted to Japanese artisan Kosetsu, also identified as Tatsuya Todo. Launch coverage reported ten watches in total: five with green dials and five with blue dials. The defining feature is the dial, not a difference in the watch’s function or movement between colors.

Each dial was made by hand, so the ten pieces are not simply identical watches offered in two standardized colors. The arrangement and iridescent appearance of the decoration can vary from dial to dial.

How the Maki-e and mother-of-pearl dials are made

Maki-e is a Japanese lacquer-decorating technique in which motifs are built up in layers of lacquer and decorated with fine metal powder, traditionally gold or silver. On the SB07, the layered lacquer is combined with raden: mother-of-pearl fragments set into the surface. Timekeepers Club’s July 9, 2024 announcement describes the fragments as sorted by color and applied in lacquer to create iridescent patterns.

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The craft is the point of the collaboration: the dial’s depth and shifting color come from the materials and their hand placement, rather than a printed image. Timekeepers Club reported that Todo apprenticed with Kiichi Ikeda and Masanori Omote and that his work had received awards and exhibition selections; those biographical details are as reported in that announcement.

Green and blue: what changes between the variants?

The launch edition divided the ten dials evenly between green and blue. The color gives each group a different overall visual character, while the mother-of-pearl and lacquer create variation within each dial. The launch accounts do not report functional or specification differences between the two colorways.

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Case, bracelet, and movement

The SB07 places its artisanal dial in a contemporary steel sports-watch format. Fratello’s July 3, 2024 coverage reports a 40 mm stainless-steel case, 10.65 mm thick, with 100 m water resistance. It gives a 48.5 mm lug-to-lug measurement; Timekeepers Club lists 48 mm, so the dimension is best understood as approximately 48 mm across these launch reports.

  • Case: Stainless steel, 40 mm diameter and 10.65 mm thick.
  • Water resistance: 100 m, as stated in 2024 launch coverage.
  • Bracelet and strap: Integrated steel bracelet; an additional rubber strap was reported as included.
  • Dial details: Luminous indexes and hands, with the minute track on a sapphire disc.
  • Movement: Automatic La Joux-Perret G100, reported with 24 jewels, a frequency of 28,800 vibrations per hour, and a 68-hour power reserve.

Fratello also reports a custom fluted titanium rotor with a hidden tungsten weight. These are launch-report specifications; the reported power reserve is not an independently tested result.

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Launch price and availability

Fratello and Timekeepers Club reported a 2024 launch price of €12,000 excluding VAT. That is a historical launch figure, not confirmation of a current price or offer. The ten-piece run is a small edition, and current stock has not been established. Sartory Billard’s contact and order page is the appropriate place to ask the brand about availability.

A craft-led interpretation of a sports watch

The SB07 Maki-e’s appeal rests on a deliberate contrast: an integrated steel bracelet and water-resistant case provide a familiar sports-watch framework, while the dial is an individually made work of lacquer and shell. Armand Billard, founder of Sartory Billard, described the project as reflecting the brand’s commitment to unique, high-quality craftsmanship in a statement reported by Timekeepers Club. For a buyer, the practical distinction is that the green and blue labels identify broad colorways, not a guarantee of matching dial patterns.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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