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Jacob & Co. Bugatti Chiron Tourbillon: Specs, Engine Automaton and UK Price

The Bugatti Chiron Tourbillon pairs a hand-wound JCAM37 movement and inclined flying tourbillon with a mechanical W16-inspired engine animation. See its listed specs and Blue Titanium UK price.
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The Jacob & Co. Bugatti Chiron Tourbillon is a hand-wound mechanical watch with a W16-inspired automaton: press its pusher and a miniature display mechanism animates pistons and spinning components. It evokes the Chiron’s engine but is not a working combustion engine. Jacob & Co. and Bugatti announced it in April 2020 as the first all-new timepiece in their partnership, which had been signed in 2019.

What the Bugatti Chiron Tourbillon does

The watch’s defining feature is a sapphire engine-block automaton built around the idea of Bugatti’s W16. Bugatti’s 20 April 2020 announcement describes a crankshaft turning and pistons pumping up and down when the animation is activated, with two side-mounted components described as “turbochargers” spinning as well. Jacob & Co.’s product page specifies 16 pistons driven by a single-block crankshaft during a 15-second sequence.

This is a mechanical animation powered by the watch movement, not a miniature engine that burns fuel or propels anything. Bugatti said the crankshaft was made from a single piece of steel. The release also called the movement “the highest level of complication for the development team”; that is Bugatti’s characterization, not an independent ranking of watch complications.

How to activate the engine animation

Bugatti’s launch announcement says to press the right-hand crown to start the animation. The sequence brings the crankshaft and pistons into motion, alongside the two spinning “turbochargers.” The motion is separate from the watch’s time display and tourbillon.

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Movement and complications

The hand-wound JCAM37 caliber is listed with 578 components and a 60-hour power reserve. Its timekeeping display shows hours and minutes, and its one-minute flying tourbillon is inclined at 30 degrees. A power-reserve indicator is also listed. The official Rose Gold product specification gives 51 jewels and a frequency of 21,600 vibrations per hour (3 Hz).

Bugatti’s April 2020 announcement also reports 578 components. That figure describes the movement’s component count; it is not a measure of accuracy or a comparison with other watches.

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Specifications by listed variant

Specification Blue Titanium BU200.20.AK.AB.B Rose Gold BU200.40.AA.AA.C
Case Blue PVD titanium and sapphire 18K rose gold and sapphire
Dimensions 55 × 44 mm; 22 mm high 55 × 44 mm; 22 mm high
Water resistance 30 m (3 atm) 30 m (3 atm)
Movement Hand-wound JCAM37; 578 components; 60-hour reserve; 21,600 vph Hand-wound JCAM37; 578 components; 51 jewels; 60-hour reserve; 21,600 vph (3 Hz)
Functions and animation Hours and minutes; one-minute flying tourbillon inclined 30 degrees; W16 engine-block automaton; power-reserve indicator Hours and minutes; one-minute flying tourbillon inclined 30 degrees; W16 engine-block automaton; power-reserve indicator
Edition 72 pieces 72 pieces
Strap and clasp Openworked rubber strap; blue PVD titanium deployant clasp Not stated on the official product page

Specifications are from Jacob & Co.’s UK Blue Titanium listing and its official Rose Gold product page. The two named references share the listed dimensions and core movement features, but their case materials and strap details differ.

Price: the verified UK listing

Jacob & Co.’s UK listing displayed £354,250 for the Blue Titanium BU200.20.AK.AB.B when checked on 8 October 2026. This is a price for that specific reference on that regional listing, not a universal price for the collection or a confirmed launch MSRP. The sources do not establish the original official launch price. Case material, gem setting, market, taxes and availability can affect the price of other variants.

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For the variant-specific listing and its stated details, see Jacob & Co. UK’s Blue Titanium page. Jacob & Co.’s product page also confirms Rose Gold and baguette-set versions, but the pages cited here do not provide a complete comparable price list.

Launch and partnership

Bugatti’s newsroom announcement, dated 20 April 2020, presented the Chiron Tourbillon as the first all-new timepiece from the Jacob & Co. and Bugatti partnership. The companies had signed their partnership in 2019. Bugatti’s announcement described the movement as comprising 578 components; that count is a product specification rather than a market statistic.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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