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Jacob & Co. reported revenue rising from $81 million in 2020 to $188 million in 2022, a company-reported increase of 132%. Its January 2023 announcement linked that growth to luxury-watch demand, product innovation, digital strategy and retail expansion. The figures describe 2020–2022; they do not establish the company’s revenue today.
What Jacob & Co. reported about revenue growth
In a January 30, 2023 announcement, Jacob & Co. reported revenue of $81 million in 2020, $137 million in 2021 and $188 million in 2022. The company characterized the 2020–2022 increase as 132%. These are company-reported figures, not an independently verified or audited revenue series. Jacob & Co.’s announcement also said luxury-watch revenue grew 106% over the same period.
The company attributed its results to demand for luxury watches and described digital strategy, product innovation and retail expansion as parts of its broader growth strategy. Those are management’s explanations; the announcement does not isolate how much each factor contributed.
Which products and customer demand did the company point to?
Jacob & Co. described a product mix that included both high-complication watches and more accessible, daily-wear pieces. It said sales of the Epic X and Epic X Chrono collections had increased five to ten times over the preceding couple of years. The announcement did not define the comparison period more precisely or present those collection figures as a share of total revenue.
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- Rare Epic II Chronograph PVD Steel Automatic Watch
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The company also reported Palatial sales of $200,000 in 2020 and $2 million in 2022. Separately, it said that by the fourth quarter of 2022 it had sold more than 200 Bugatti Chiron timepieces and 110 Opera Godfather watches. These are product-specific company claims, not measures of overall company revenue or current prices. The 2023 announcement contains the company’s figures and descriptions.
What retail expansion did Jacob & Co. announce?
The 2023 announcement said the company planned 13 additional boutiques and shop-in-shops during that year, which would bring its stated network to 94 locations in 34 countries. That was a plan and a projected network total at the time—not confirmation that all 13 openings occurred, or a current location count.
The company described activity through boutiques, shop-in-shops and retail partnerships. It cited India retailer Ethos, which it said represented the brand at 11 locations, and expansion with Watches of Switzerland in the United States. It also characterized the US, Dubai and Mexico as strong markets.
Markets named in the announcement included Singapore, London, Tokyo, Mumbai, New Delhi, the Caribbean, Dubai and Istanbul. For prospective 2023 openings, it listed Saudi Arabia, Hong Kong, Thailand, Austria, Australia, Kuwait, Albania, Bahrain, Andorra, Vietnam and Egypt. The list records the company’s plans at the time; it should not be read as a verified list of completed openings.
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Rank #3
- Dynamic wheel: FEICE Watches for Men FM666 men’s automatic watch by boasts a unique feature of a floating wheel at the 12 o’clock position, showcasing its stunning craftsmanship. （Only rely on external shaking to swing, will not swing because of the second hand walking）
- Supercar-themed design: With a 16-cylinder model on display at the 6 o’clock position, visually impressive. The 5-side skeleton design is inspired by the sleek and modern design of supercars, making it a perfect fit for car enthusiasts.（Equipped with a one-piece supercar cockpit steel case for durability）
- MOTION POWERED: The automatic movement of this watch is powered by the natural movement of the wrist, which means there is no need for batteries or winding. The watch figures are: diameter 42.5 mm, thickness 16 mm, strap width 22 mm. A very practical and good looking skeleton automatic watch with a large dial!
- Japanese Precision for Reliable Timekeeping Equipped with a Japanese automatic movement, the FM666 automatic watch ensures precise and reliable timekeeping, providing both style and substance in one package.Mechanical watches must be worn at least 8 to 10 hours a day, if it does not get enough energy, please wind your watch manually by rotating the crown about 20 laps.
- Waterproof : Feice Watch For Men Automatic Watch The waterproof rating is 3 ATM, it can work in rain and some splashes, not suitable for soaking in water, such as bathing, swimming or diving.
What later reporting says about growth
A February 25, 2026 release from Jacob & Co. Japan says the Morgan Stanley Swiss Watcher report ranked the brand as the fastest-growing Swiss watch brand for 2025. The release attributes 14% sales growth and 24% unit growth to that report. These are percentages relayed by the company’s Japan release; the original report was not reviewed here, and the release does not provide a company-wide revenue total. Read the Japan release.
Sales growth and unit growth are not interchangeable with consolidated revenue. The 2025 figures therefore cannot be added to the 2020–2022 revenue series or used to calculate a current revenue figure. No consolidated revenue figures after 2022 are established by the sources cited here.
Rank #4
- A Masterpiece of Art: Earth, our only blue sanctuary, has been made fragile by human actions. Inspired by the urgent need to protect our planet, the CIGA Design Blue Planet collection was created to embody this message. It urges everyone to listen to Earth’s pulse and protect our shared home.
- Challenge Watch Prize Winner of 2021 GPHG - Grand Prixd'Horlogerie de Genève, acclaimed as the watch industry "Oscars", an annual competition involving several hundreds of watches marketed during the year and attributing the highest awards in this domain, contributes to enhancing the traditions, skills and values of Swiss – and indeed universal – watchmaking culture.
- Self-developed automatic calibre integrated with 30 jewels. With a power reserve of 40 hours and a movement frequency of 28800 times/hour.
- CIGA Design Asynchronous-Follow Movement Technology: Revolutionizing traditional movement gear ratios, this innovative mechanism features a stationary hour dial paired with a dynamic minute dial on the same plane. In this unique configuration, the hour hand moves through a 30° arc while the minute hand completes a 390° rotation, allowing time to be indicated from a single reference point.
- A Minimalist Presentation - Booklet packaging and page-turning design fulfill the curiosity of every time-explorer, entirely made of eco-friendly premium book paper. The sporty yet stylish FKM strap (commonly called fluoro-rubber) naturally complements the dial and can be dressed up or dressed down.
How the Japan expansion fits in
A separate Jacob & Co. Japan release dated April 27, 2026 describes a Japan-market strategy centered on product-line expansion, the Ginza boutique and VIP customer experience. It says the company’s Japan activity had included media, special product displays and boutique experiences since 2022. This is the company’s account of its Japan market, not a count of its global locations. Read the Japan strategy release.
Quick Recap
Best Value
- The legendary petit piqué pattern, a Lacoste icon, is reimagined in the Lacoste.12.12 timepiece. Features a crocodile cutout with a metal outline, it includes petit piqué detailing and is crafted in colored aluminum, powered by an automatic movement.
- Men's Lacoste.12.12 , Blue Aluminum Case, Blue Dial, with Blue Strap
- Automatic watch: These watches do not contain batteries; they are powered by the movement of the wrist.
- Water Resistant: Up to 50m (165ft): Wearable for short periods of recreational swimming and showering, but not diving or snorkeling; 5 ATM.
- Caring for your timepiece: Your Lacoste watch has been developed with meticulous attention to quality, function and detail. A maintenance interval of 3 to 5 years is recommended, in addition to any required battery replacement. Never open the watch yourself.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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