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Louis Erard x Konstantin Chaykin Unfrogettable: Frog-Faced Regulator Watch Guide

A frog-faced regulator watch from Louis Erard and Konstantin Chaykin, with hours at 9, minutes central, seconds at 3, 40 mm titanium case, Sellita SW266-1 movement, and four limited colorways.
Estimate4–5 min Catalogued SpecialistWatchRanker Team
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The Louis Erard x Konstantin Chaykin Unfrogettable is a limited regulator wristwatch with a frog-like face. Its two side counters work as the “eyes,” hours sit at 9 o’clock, minutes run on a central hand, and seconds sit at 3 o’clock. The original Green and Purple references are 85340AA01.BVA191 and 85340AA02.BVA192. Louis Erard later added Brown and Turquoise colorways. Each colorway is described as limited to 178 pieces.

How the regulator display works

A regulator dial separates the time into different displays instead of using a single set of hands. On the Unfrogettable, that separation gives the face its character. The brand’s description places the hours and seconds in separate counters, with minutes on the centre axis.

  • Hours appear on a counter at 9 o’clock.
  • Minutes are shown by the central hand.
  • Seconds appear on a counter at 3 o’clock.

Because the hours and seconds sit in the two side counters, they read as the frog’s eyes. The minute hand reads as the central element of the face. The layout is the reason the watch is recognisable at a glance, and it is also the reason readability depends on getting used to a regulator display.

Specifications

The Green and Purple references share the same core case and movement details on Louis Erard’s official product pages. The Green model has the most complete published data, including dimensions and the strap description from the 2025 press release and product page. The table below separates what is documented for each reference from what the sources do not state.

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Specification Green (85340AA01.BVA191) Purple (85340AA02.BVA192)
Case material Grade 5 titanium, satin-finished and polished Grade 5 titanium
Case diameter 40 mm 40 mm
Lug-to-lug 46.50 mm (press release) Not stated
Thickness 12.45 mm (press release) Not stated
Caseback See-through Not stated
Crystal Sapphire with antireflective treatment on both sides Sapphire with antireflective treatment
Water resistance 5 bar (50 m / 165 ft), manufacturer rating 5 bar, manufacturer rating
Movement Sellita SW266-1 automatic regulator calibre Sellita SW266-1
Jewels and frequency 31 jewels, 28,800 vph (4 Hz), per press release Not stated
Power reserve At least 38 hours, manufacturer figure At least 38 hours, manufacturer figure
Strap Black Himeji Kurozan leather, hand-rubbed calf leather, naturally tanned and finished with Urushi lacquer; quick-release spring bars Strap stitching in purple; leather type not stated
Dial accents Not stated beyond the colorway Purple dial elements

The movement and case are the same at the level of the brand’s published data. The Purple page does not give the lug-to-lug, thickness, caseback, or jewel count, so readers who need those figures should check the model page directly.

Colorways, references and edition size

Louis Erard describes each Unfrogettable colorway as a separate limited edition of 178 pieces. The first two colorways carry published reference numbers. The Brown and Turquoise versions were introduced later, and the sources reviewed did not publish reference numbers for them.

Colorway Reference Edition size Price shown (excluding tax) Availability shown
Green 85340AA01.BVA191 178 pieces CHF 4,500 Product page showed a waiting-list prompt
Purple 85340AA02.BVA192 178 pieces CHF 4,500 Not stated
Brown Not stated 178 pieces, per Louis Erard’s announcement CHF 4,500, collection page Listed on collection page; stock status not stated
Turquoise Not stated 178 pieces, per Louis Erard’s announcement CHF 4,500, collection page Listed on collection page; stock status not stated

Louis Erard’s own descriptions set the colour tone. Turquoise is described as “bright, electric,” and Brown as “warm, earthy and touched with gold.” These are brand descriptions rather than independent assessments of how the colours look in person.

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Price and what the figure means

The Green and Purple product pages show CHF 4,500 excluding tax. The 2025 press release gives the same figure as the recommended retail price excluding tax. The collection page lists the Brown and Turquoise colorways at the same figure.

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These are list prices shown by the brand, not guaranteed transaction prices. The sources do not establish how VAT or other local taxes apply in each country, so the final price at checkout depends on the buyer’s location. The pages were checked during 2026, so readers should confirm the current figure on the brand’s site before they buy.

Before you buy

  • Confirm the exact reference (85340AA01.BVA191 for Green, 85340AA02.BVA192 for Purple) against the product page.
  • Check whether the product page shows a waiting list. For Green, the page showed one when it was checked.
  • Confirm the price and local tax treatment at the point of purchase.
  • Buy from Louis Erard or an authorised retailer that lists the same reference and edition details.

The designer’s framing

Louis Erard’s announcement of the new colorways includes a statement attributed to Manuel Emch. The source does not state his role.

“The Unfrogettable has become an unmistakable character. You recognize it immediately: the eyes, the crown, the expression. That gave us the freedom to change its mood through color. Turquoise is bright, electric and slightly surreal. Brown is warmer, deeper and more nocturnal. The frog remains the same. Its personality does not.”

The statement describes the design intent. It is not a measurement or a performance claim.

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What the published sources do not establish

  • Independent testing: The water resistance, power reserve, and movement figures are manufacturer specifications. The sources do not include an independent test of any of them.
  • Market data: No resale values, sell-through figures, or demand statistics were found for this watch.
  • Brown and Turquoise specifications: The sources do not confirm that these colorways share every dimension and movement detail with the Green and Purple models. Check the individual model page before assuming identical specifications.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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