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Maurice Lacroix Debuts the AIKON #tide, Made With Ocean-Bound Upcycled Plastic

Launched in Miami in March 2022, the Maurice Lacroix AIKON #tide uses #tide ocean material in six named components, according to the companies. They say one watch and its packaging use material equivalent to 17 bottles.
Estimate2–3 min Catalogued SpecialistWatchRanker Team
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Maurice Lacroix introduced the AIKON #tide in Miami on March 18, 2022, in partnership with ocean-materials company #tide. The companies say the watch and its packaging use material made from ocean-bound upcycled plastic; #tide identifies six watch components that contain its ocean material.

What is the Maurice Lacroix AIKON #tide made of?

#tide’s March 2022 launch account identifies the bezel, case, case back, crown, end-piece and buckle as containing #tide ocean material. The companies describe the source material as ocean-bound plastic that has been collected and upcycled. This is a materials claim about specified components, not a claim that every part of the watch is plastic or made from recycled material.

The companies also say the collection’s packaging uses #tide ocean material. #tide described the presentation as including an OceanMug and OceanBag. These material and packaging descriptions come from Maurice Lacroix and its partner; the cited accounts do not establish an independent audit of the claims.

How many bottles go into one AIKON #tide?

Maurice Lacroix and #tide state that 17 bottles are used to make one watch and its tailored packaging. The figure is a company- and partner-reported claim, not an independently verified count in the cited sources.

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#1 Best Overall
Maurice Lacroix AIKON #Tide Mint Green White 40mm Swiss Quartz Watch with Diamonds AI2008-CCCC1-3A0-0
  • Maurice Lacroix Aikon Tide Quartz Green Dial Men's Watch AI2008-CCCC1-3A0-0

When did the AIKON #tide launch?

#tide dates the Miami presentation to March 18, 2022. The launch introduced a product collection built around Maurice Lacroix’s partnership with #tide, rather than a separately documented comparison with other AIKON models.

What was the partnership intended to support?

Maurice Lacroix describes the collaboration as supporting collection activities as well as boats, warehouses, equipment and educational programs with #tide. Its commitment page set a goal of collecting 10 million bottles, with 2024 given as the target year. These are company-described commitments and objectives.

Rank #2
Maurice Lacroix Aikon Tide Camo Quartz White Dial Watch AI2008-2992Z-000-0
  • Maurice Lacroix Aikon Tide Camo Quartz White Dial Watch AI2008-2992Z-000-0

A dated progress update

In an October 17, 2023 update, Maurice Lacroix reported that more than 7 million bottles had been gathered after about one and a half years of the three-year effort. That is a historical company-reported interim figure; it should not be read as the final result or as a current total.

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What is not established about the watch?

The cited launch and partnership pages do not establish a current price, availability, exact launch reference, or present collection status. They also do not provide an independent lifecycle assessment, third-party audit, or quantified comparison of environmental impact. For a purchase decision, check a current official or authorized seller listing for the specific reference and market, including its movement, dimensions, water resistance, materials and warranty.

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Quick Recap

Bestseller No. 1
Maurice Lacroix AIKON #Tide Mint Green White 40mm Swiss Quartz Watch with Diamonds AI2008-CCCC1-3A0-0
Maurice Lacroix AIKON #Tide Mint Green White 40mm Swiss Quartz Watch with Diamonds AI2008-CCCC1-3A0-0
Maurice Lacroix Aikon Tide Quartz Green Dial Men's Watch AI2008-CCCC1-3A0-0
$147.40
Bestseller No. 2
Maurice Lacroix Aikon Tide Camo Quartz White Dial Watch AI2008-2992Z-000-0
Maurice Lacroix Aikon Tide Camo Quartz White Dial Watch AI2008-2992Z-000-0
Maurice Lacroix Aikon Tide Camo Quartz White Dial Watch AI2008-2992Z-000-0
$175.98
Bestseller No. 3
Maurice Lacroix Men's Aikon Automatic Blue/Silver 42 mm Analog Watch
Maurice Lacroix Men's Aikon Automatic Blue/Silver 42 mm Analog Watch
Silver Stainless Steel strap; Stainless-steel case, Blue dial; Automatic movement; Case diameter: 42mm
$2,300.00
Bestseller No. 5
Maurice Lacroix AIKON Automatic Summer Edition 39mm Pink Watch AI6007-SS00F-530-E
Maurice Lacroix AIKON Automatic Summer Edition 39mm Pink Watch AI6007-SS00F-530-E
Maurice Lacroix Limited Summer Edition Aikon Automatic Watch AI6007-SS00F-530-E
$2,160.01
Best Value
Maurice Lacroix AIKON Automatic Summer Edition 39mm Pink Watch AI6007-SS00F-530-E
  • Maurice Lacroix Limited Summer Edition Aikon Automatic Watch AI6007-SS00F-530-E
Rank #3
Maurice Lacroix Men's Aikon Automatic Blue/Silver 42 mm Analog Watch
  • Silver Stainless Steel strap
  • Stainless-steel case, Blue dial
  • Automatic movement
  • Case diameter: 42mm
  • Water resistant: 200m

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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