EveryWatch is a watch-market information and analytics platform that brings together current listings, auction results, historical sales data, alerts, collection tracking and market analysis. Monochrome Watches introduced it in November 2023; its current official site describes a broader set of tools and reports millions of tracked listings. Its data can help you research a watch or monitor a collection, but a valuation is an estimate—not a guaranteed sale price.
What is EveryWatch?
EveryWatch aggregates information from watch dealers, marketplaces and auction houses so users can search listings, review past sales and follow market activity. Its official About page describes coverage of historical, current and upcoming information, alongside analytics and collection monitoring. The company says the platform serves collectors and industry professionals.
At launch, EveryWatch’s team described it as “the only global online watch information platform, providing comprehensive and reliable watch data from brands, auction houses and marketplaces globally,” as quoted by Monochrome Watches. That is the team’s own characterization, not an independent comparison establishing that it is the only or most comprehensive service.
What can you do with the platform?
- Search current and upcoming activity: Review dealer listings, upcoming auctions and auction results.
- Look up market history: Explore historical data and sold-price information to understand prior transactions.
- Follow watches: Set alerts and track watches of interest.
- Monitor a collection: Use collection-tracking and valuation features to keep an eye on watches you own or follow.
- Analyze the market: Consult market reports and analytics for broader trends.
EveryWatch’s homepage stated that it tracked 7,663,475+ listings, worked with 2,019+ dealers and auction houses, and offered 35+ years of market data when observed on October 8, 2026. These are company-reported figures and can change. At launch in November 2023, Monochrome reported different figures: more than 500,000 references, more than 250 auction houses and 150 online marketplaces and dealers, with historical prices reaching back to 1989. Those launch figures should not be read as current totals.
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How much does EveryWatch cost?
The current plans page listed four tiers when checked on October 8, 2026. Prices and features can change, so confirm the details on EveryWatch’s plans page before subscribing.
| Plan | Monthly billing | Yearly billing |
|---|---|---|
| Free | $0 | $0 |
| Titanium | $15 per month | $180 per year |
| Gold | $29 per month | $350 per year |
| Platinum | $834 per month | $10,000 per year |
The plans page also shows tier-specific limits for sold data, listings, auction results, alerts and analysis tools; check the current plan comparison for the allowances that matter to you. The $49-per-month private-collection access price reported in the 2023 launch coverage is historical, not a current price.
How to interpret EveryWatch data and valuations
Historical transaction data can help you compare a watch with prior sales, but it cannot establish what a particular example will sell for. Condition, completeness, provenance, timing, location and the venue can all affect an individual result. A valuation or observed market figure is therefore useful context, not a guaranteed offer, future return or investment recommendation.
Pay attention to whether a figure represents a completed transaction or an asking price. Listings show what a seller is asking; sold data is evidence of a transaction, though it may not represent every sale or the price a different example would achieve.
What do EveryWatch’s market reports say?
EveryWatch’s H1 2026 Secondary Market Report reports $10.5 billion in sold value, up 37.2% year over year, and 795,000 watches sold, up 18.7% year over year. These are figures reported by EveryWatch for H1 2026, based on its dataset and analysis of transacted data. They are not an independently audited census of every watch transaction worldwide.
The scope of a particular analysis also matters. For example, EveryWatch says its 2024 analytics covered wristwatches and pocket watches priced above $300, with data from 390 auction houses worldwide and 4,061 brands. Those are stated scope details for that analysis, not necessarily the coverage limits or universe of every current platform feature.
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Who might find EveryWatch useful?
- Collectors researching past sales, following specific watches or monitoring a collection.
- Dealers and auction professionals looking for listings, auction information and market analytics.
- Enthusiasts comparing market activity before deciding whether to pursue a watch.
If you are evaluating any watch-market data service, compare the sources it covers, historical depth, treatment of asking versus sold prices, update and alert features, collection tools, analytics and subscription cost. The available information here does not establish a sourced ranking of competitors.
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