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Recommended Viewing: Andrew Morgan on the Collector-Made Lyrique Étude N°1

A group of collectors, initiated by Bill Sanders, commissioned the Lyrique Étude N°1 from specialist Swiss suppliers. Here is who made what, the published specifications, and what Andrew Morgan's Watchfinder feature does and does not confirm.
Estimate4–5 min Catalogued SpecialistWatchRanker Team
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The Lyrique Étude N°1 was a collector-led commission. A group of watch enthusiasts, initiated by Bill Sanders according to the project’s own account, worked with established Swiss specialist suppliers and a designer, Matthieu Allègre, to produce a custom mechanical watch rather than buying an existing catalogue model. Andrew Morgan’s Watchfinder feature is a useful way into the story, and this page sets out what the project materials and Watchfinder’s written review establish, and where the evidence stops.

What the project was

Lyrique’s official product page presents Étude N°1 as a project inspired by the subscription model historically associated with Abraham-Louis Breguet. Subscription here means a group of committed buyers backing a bespoke piece, rather than a shop selling a finished watch off the shelf.

The more detailed project account on Matthieu Allègre’s portfolio credits Bill Sanders with the initial ambition and says he brought together 51 watch enthusiasts from 16 countries on five continents. Allègre is credited with artistic direction, design and project management. The result is described as a Swiss-made custom watch. Both figures come from the project’s own materials and have not been independently audited.

Who made which part

The project credits a separate specialist for each major component. Lyrique’s arrangement is therefore a set of commissioned suppliers working to one design brief, not a single manufacturer’s in-house process.

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Dial Metalem SA Dial
Hands Fiedler SA Hands
Buckle Boucledor SA Buckles
Strap Protexo SA Straps
Design and coordination Matthieu Allègre Artistic direction, design and project management

Specifications as published by Lyrique

The figures below come from Lyrique’s official product page for reference LE50-1. They are manufacturer specifications, not measurements from an independent laboratory, and they describe the watch as launched in July 2022.

Feature Published specification
Reference LE50-1
Case material Stainless steel
Diameter 39 mm
Thickness 9.75 mm
Water resistance 30 m
Calibre AGH-6801, manual winding, mechanical
Power reserve 40 hours
Frequency 3 Hz
Functions Hours, minutes, seconds
Dial White lacquer with black Arabic numerals
Strap Calfskin leather
Launch July 2022
Series Limited series of 70 pieces, as described for the Étude collection

How the collector-led model worked

Watchfinder’s written review, published 27 June 2023, describes the sequence as a challenge of making a coherent design out of many independent contributions. Three stages stand out.

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1. Pursuing a special movement first

The group’s first goal was a particular movement. Watchfinder’s account says the collectors went after this component before a design had been settled, which is why the rest of the watch had to be built around it.

2. Bringing in a designer

Once the movement was in view, the group needed someone to shape the rest of the watch. Allègre’s role was to turn the collective brief into one design across the case, dial, hands and strap.

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3. Coordinating suppliers toward consensus

Each specialist produced its own component to the shared design. Watchfinder frames the difficulty as reaching consensus among many participants with differing tastes, a point that matters more here than any single specification.

Compared with buying a conventional luxury watch, this model differs on five practical points:

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  • Who coordinates: a group of patrons with a designer, rather than a brand’s marketing and product teams.
  • Supplier access: the group worked with the specialist makers directly, as the credits above show.
  • Design: the design and movement were chosen for this project, not taken from an existing collection.
  • Quantity: the finished run was limited to 70 pieces according to the product page.
  • Verifiable availability: this is where the evidence is thinnest, as the next section explains.

These points describe Lyrique’s arrangement only. The sources do not support broader claims about how other brands or the industry operate.

Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

What the Watchfinder feature does and does not establish

Andrew Morgan’s official biography says he spent more than 15 years in the watch industry, served as Creative and Content Director for Watchfinder & Co, and acted as its in-house expert and brand voice. He created Andrew Morgan Watches in 2022. That background explains why Watchfinder’s feature features him, but it does not confirm what he says in the video.

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The video transcript and runtime were not available for this review, so this article does not quote Morgan or paraphrase his narration as a direct statement. The account above rests on the project’s official pages and on Watchfinder’s written review of 27 June 2023. Readers who want Morgan’s exact words should watch the feature itself.

Availability and value

The sources establish the watch’s historical specifications, its July 2022 launch and its 70-piece limited series. They do not establish whether any pieces remain available to buy now, what they sell for on the secondary market, or whether a retailer currently lists the model. If you are considering buying one, ask Lyrique directly about stock and pricing, and treat any third-party listing as unverified until you can confirm it against the seller’s own documentation.

Watchfinder’s own business is buying and selling pre-owned premium watches and running a manufacturer-accredited service centre. Those services do not mean Watchfinder has a Lyrique Étude N°1 for sale.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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