Damiani Group acquired 100% of Baume & Mercier from Richemont, with the transaction completed on 1 July 2026. The private deal’s financial terms were not disclosed. Damiani has said it plans to build on the watchmaker’s Italian presence through its distribution network and, over time, select boutiques; the companies’ announcements do not establish what will change for customers or the brand’s products.
Who bought Baume & Mercier, and when did the sale close?
Richemont and Damiani Group announced their agreement on 22 January 2026. Richemont announced completion on 1 July 2026, after certain conditions precedent were fulfilled. The completion notice says Damiani acquired 100% of the watchmaker. Richemont’s agreement announcement and completion notice establish the chronology and ownership transfer.
The transaction was private, and its financial terms were not disclosed. The companies did not publish a sale price in their agreement announcement, so estimates should not be treated as confirmed figures. Richemont’s announcement
Why did Damiani say Baume & Mercier fit its portfolio?
At signing, the companies pointed to Baume & Mercier’s established presence in Italy, its predominantly multi-brand wholesale distribution model and its accessible position in the luxury-watch segment. Damiani said it intended to use its multi-brand network to build the Maison’s visibility and reach, with selective mono-brand boutiques in strategic locations over time. These were plans, not confirmation that new boutiques or distribution changes had already been carried out. Agreement announcement
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- Silver dial with luminous hands and arabic numeral hour markers
- Stainless steel case with a stainless steel bracelet
- Swiss-automatic movement
- Case diameter: 44mm
- Water resistant to 165 feet
Damiani’s portfolio, as described in the completion release, includes jewellery brands Damiani, Salvini, Bliss and Calderoni; Venini, a historic Murano-based artistic glassmaker; and Rocca, the group’s multi-brand watch and jewellery distributor. The company said it intended to build on Baume & Mercier’s Italian footprint and pursue selective boutiques in strategic international locations. Completion notice
What does the sale mean for Baume & Mercier watches and customers?
The official transaction announcements do not specify whether the ownership change alters warranty administration, repair and servicing arrangements, prices, product plans or distribution in particular markets. They therefore do not establish either that those arrangements changed or that they stayed the same.
Rank #2
- Swiss Automatic Movement
- White dial with hours, minutes, seconds, date
- Yellow gold round case
- Black alligator strap
- Water resistant to 99 feet (30 M): withstands rain and splashes of water, but not showering or submersion
Richemont was to provide operational services during a transition while Damiani prepared to integrate Baume & Mercier. The January announcement specified at least 12 months after closing; the July completion notice confirms interim services but does not restate a duration. This is transition support, not evidence that Richemont retained ownership. Agreement announcement; completion notice
A Baume & Mercier US conditions page dated July 2026 still describes the company as a division of Richemont North America. That regional sales-page wording does not change the transaction’s stated completion or 100% ownership transfer. US conditions page; completion notice
Rank #3
- Featuring a Black Band, Black ADLC Case, Scratch Resistant Sapphire Crystal
What was Baume & Mercier’s business before the sale?
Richemont’s FY2026 annual report, covering the year ended 31 March 2026, places the brand’s activity across the Clifton, Riviera, Hampton and Classima collections and notes Clifton Baumatic development and a redesigned Clifton collection. Because the reporting period ended before the July closing, this is pre-sale context, not evidence of post-sale performance or product plans. Richemont FY2026 annual report
The completion release describes Baume & Mercier as having a “200-year heritage.” Separately, Richemont’s annual report says the Maison was established in 1830. The first is the company’s wording in its 2026 release; the second is the annual report’s stated founding date. Completion notice; FY2026 annual report
Quick Recap
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- Baume et Mercier Clifton Baumatic Automatic Blue Dial Men's Watch M0A10593
Rank #4
- Baume et Mercier Riviera Chronograph Automatic Blue Dial Men's Watch M0A10623
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