Rory McIlroy’s move from Audemars Piguet to OMEGA happened in April 2013—not as a new announcement. Contemporary reports said his OMEGA endorsement replaced his Audemars Piguet watch endorsement. OMEGA continues to feature McIlroy in its golf materials, where it presents the Seamaster Aqua Terra 150M as “Rory McIlroy’s choice.”
When did Rory McIlroy join OMEGA?
McIlroy signed an OMEGA endorsement deal in April 2013, according to Golf Channel’s report published April 8, 2013. On the same date, Sports Business Journal reported that the deal replaced his Audemars Piguet watch endorsement. The switch is therefore a historical sponsorship change, not a newly announced departure.
What watch does OMEGA associate with McIlroy?
OMEGA’s Hong Kong golf page features the Seamaster Aqua Terra 150M under the heading “Rory McIlroy’s choice” and lists steel models in 38 mm and 41 mm sizes. That is the model OMEGA chooses to showcase on the page; it does not establish that McIlroy wears only that watch or has worn it exclusively over time. The page is regional to Hong Kong, so its listed prices and shopping information should not be treated as universal. See OMEGA’s golf page.
Does McIlroy still have a public connection to OMEGA?
OMEGA’s current golf materials continue to identify McIlroy with the brand. In an official feature published August 25, 2026, OMEGA included a statement attributed to him: “As well as making watches I love to wear, OMEGA passionately supports the game I love to play. I’m proud to be part of the family.” The quotation is OMEGA’s attribution, not an independent description of the endorsement’s terms. Read the OMEGA feature, “Golfing in the Heart of the Mountains”.
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The brand’s Hong Kong golf page also attributes this statement to McIlroy: “I’ve always liked OMEGA watches, mainly for the creativity, evolving designs and the craftsmanship.” These are McIlroy’s remarks as presented by OMEGA.
What is known about the endorsement deal?
The 2013 coverage establishes the timing and that OMEGA replaced Audemars Piguet as McIlroy’s watch-endorsement partner. The reviewed reports do not establish the deal’s financial terms or duration, so those details cannot be stated reliably. OMEGA’s current public presentation shows an ongoing brand association, but does not disclose the private contract status.
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OMEGA describes its golf relationship in terms of precision, performance and style; that language reflects the brand’s own positioning, not an independent comparison between OMEGA and Audemars Piguet watches.
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