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Swatch MoonSwatch Mission to Moonshine Gold Strawberry (July Edition): Reference, Release and Price

The "Strawberry Moon of June" MoonSwatch is actually the July Moonshine Gold edition, reference SO33M102-107, released July 3, 2023.
Estimate2–3 min Catalogued SpecialistWatchRanker Team
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The “Strawberry Moon of June” MoonSwatch is the Mission to the Moon – July edition from Swatch’s 2023 Mission to Moonshine Gold series, reported under reference SO33M102-107. The name can mislead. The strawberry motif comes from June’s Strawberry Full Moon, but the watch is the July model. It is not a separate model called “Strawberry Moon.” Swatch describes the seconds hand as coated in OMEGA Moonshine Gold with a strawberry pattern.

Quick identification

Item Detail Source
Collection Bioceramic MoonSwatch, Mission to Moonshine Gold (2023) Swatch
Edition Mission to the Moon – July, strawberry-pattern seconds hand Swatch
Reference SO33M102-107 Kanteikyoku Niigata Bandai
Release July 3, 2023 Kanteikyoku Niigata Bandai
Case and movement 42 mm Bioceramic, quartz (marketplace listing, secondary corroboration) StockX

June or July? Untangling the name

Swatch released the Moonshine Gold watches as monthly editions. Eleven models were created over nearly a year in 2023, each with a different seconds hand in OMEGA Moonshine Gold. Each hand’s motif follows a lunar theme. The strawberry design refers to the June Strawberry Full Moon, yet the watch carrying it is the July edition.

The separate June edition, tied to the Flower Moon, has a floral pattern on its hand. If a listing says “June” and shows strawberries, check the reference. SO33M102-107 is the one reported for the strawberry watch.

What makes it different from other MoonSwatches

The Moonshine Gold watches share the Mission to the Moon base design. What changes from month to month is the seconds hand: its Moonshine Gold coating and its pattern. When comparing editions, use these axes:

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  • Month or edition name
  • Reference number
  • Seconds-hand motif (floral for June, strawberries for July)
  • Release date
  • Original price in your market

Original price

Original prices differ by market, and the sources give no single global launch price. The Japanese retailer Kanteikyoku Niigata Bandai records ¥42,900 for this reference in its 2023 guide. StockX shows US$300 in its retail-price field (accessed 2026). Treat both as historical, market-specific figures. Neither is today’s asking price.

Buying one now

No current Swatch stock or retailer listing for this exact reference was verified. Availability and resale prices change quickly, so check them yourself. Because the watch is a collectible, compare these points between sellers:

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  • The reference matches SO33M102-107 and the seconds hand shows strawberries.
  • Condition, and whether the box, papers and packaging are included.
  • Seller reputation and return terms.
  • Total cost, including shipping, taxes and fees.

A useful search phrase is “Swatch MoonSwatch Mission to Moonshine Gold Strawberry SO33M102-107”. Treat marketplace specifications as secondary information, since they are not a substitute for an official model-specific specification page.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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