The VERO Smokey Bear 80th Anniversary Edition is a commemorative automatic watch offered in Forest Green and Brilliant Blue dial variants. VERO’s Forest Green listing specifies a 38 mm bronze case, Seiko NH38A movement, 120 m water resistance and two included straps. The anniversary page marks both versions sold out, although the Forest Green product page shows a $595 price and an add-to-cart control; check VERO’s current listing before relying on either status.
What is the VERO Smokey Bear 80th Anniversary Edition?
It is a Smokey Bear anniversary watch made by VERO Watch Company. VERO presents it as a commemorative piece for Smokey Bear’s 80 years of forest-protection messaging and displays two dial colors: Forest Green and Brilliant Blue. The campaign phrase shown on the watch page is “Only You Can Prevent Wildfires.” VERO’s anniversary page
The historical context comes from Woodland Catalog’s 2024 summer catalog, which identifies August 9 as Smokey’s “official birthday” and says the date commemorates 1944 authorization by the USDA Forest Service for Smokey to serve as its wildfire-prevention spokes-bear. That is the catalog’s account, rather than a direct archival citation. Woodland Catalog’s Smokey Bear collection
VERO Forest Green specifications
The following are the specifications and terms VERO publishes for the Forest Green version, SKU SG80. They are manufacturer claims, not independent test results. VERO Forest Green product page
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| Specification | VERO listing |
|---|---|
| Case | Bronze; 38 mm wide, 12 mm high, 46 mm lug-to-lug |
| Crystal | Flat sapphire with anti-reflective coating |
| Water resistance | 120 m / 393 ft; screw-down crown and case back |
| Movement | Seiko NH38A automatic |
| Power reserve | 41 hours, as stated by VERO |
| Lume | Green Super-LumiNova on hands and numerals |
| Strap width | 20 mm |
| Included straps | Leather strap with quick-release spring bars and black canvas NATO strap with bronze hardware |
| Warranty | 10 years, as stated on the product page |
| Listed price | $595 on the Forest Green product page; current availability is inconsistent across VERO pages |
What is known about the two dial variants?
VERO’s anniversary page shows Forest Green and Brilliant Blue. The accessible detailed product listing provides specifications for Forest Green; the available information does not establish that every component, included strap, price or warranty term is identical on the Brilliant Blue version. Check the individual listing for the color you want rather than assuming the specifications carry over.
Availability and price
Availability is unclear from VERO’s pages: the anniversary landing page labels both variants “Sold Out,” while the Forest Green product page displays $595 and an add-to-cart control. Those page signals conflict, so verify the product page and checkout before treating it as in stock or placing an order. The $595 figure is the price shown on that Forest Green listing, not confirmation that the watch can currently be purchased.
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- Adjustable black 20mm stainless steel Expansion band fits up to 8-inch wrist circumference
- Black dial with partial Arabic numerals and team logo; luminant hands
- Black 42mm Brass case with scratch-resistant mineral glass crystal
- Easy-to-set quick date window at 3 o'clock; indigo light-up watch dial
- Water resistant to 50 m (165ft: in general, suitable for short periods of recreational swimming, but not diving or snorkeling
Bronze case and proceeds
VERO says the bronze case can develop a natural patina over time, so its appearance may change with wear. This is the brand’s description, not a long-term independent observation.
VERO also says proceeds from each watch support ongoing Smokey Bear education and awareness. The cited product and anniversary pages do not state a donation percentage or dollar amount, so they do not establish how much of a purchase goes to that work.
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Related Smokey Bear 80th anniversary items
The watch was part of a broader set of anniversary memorabilia. USDA Forest Service National Symbols Cache pages describe an 80th wood nickel and an 80th button, but both pages mark those items no longer available. Woodland Catalog’s 2024 catalog also listed a “Pin of the Year” and a separate Happy Birthday pin; those are historical catalog entries, not current availability. USDA Forest Service National Symbols Cache Woodland Catalog’s Smokey Bear collection
Quick Recap
Best Value
- Adjustable blue 20mm silicone strap fits up to 8-inch wrist circumference
- Silver-tone dial with Full Arabic numerals and team logo; luminant hands
- Silver-tone 42mm Brass case with scratch-resistant mineral glass crystal and black top ring
- Easy-to-set quick date window at 3 o'clock
- Water resistant to 50 m (165ft: in general, suitable for short periods of recreational swimming, but not diving or snorkeling
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- Adjustable black 20mm fabric strap fits up to 8-inch wrist circumference
- Distressed black dial featuring historical logo; full Arabic numerals
- Black 40mm case with distressed finish; mineral glass crystal
- Indiglo light-up watch dial; luminous hands
- Water resistant to 50 m (165 ft): In general, suitable for short periods of recreational swimming, but not diving or snorkeling
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
