Several watchmakers have official ties to major car brands, but those ties take different forms. TAG Heuer and Porsche have released co-branded watches; IWC’s relationship with Mercedes-AMG includes a Formula One team engineering role and a George Russell watch collaboration; Breitling identifies itself as Aston Martin’s official watch partner; and Richard Mille describes a broad Ferrari partnership across racing and esports.
How to tell what a collaboration actually means
A shared logo does not tell you whether a partnership produced a retail watch, involved a racing team, or covers a broader relationship. Compare each one by the evidence its brands provide:
- Relationship: Is it a co-designed watch, a driver collaboration, a team role, or a broader brand partnership?
- Product: Does an official announcement name a watch, or does it establish only the partnership?
- Design: Which automotive colors, symbols, or other cues are specifically documented in the watch?
- Timing: Keep the partnership’s start date distinct from a later product announcement.
- Availability: A limited-edition announcement does not confirm current stock. Check the exact reference and seller separately.
TAG Heuer and Porsche: a partnership with co-branded watches
Porsche says it entered a global partnership with TAG Heuer in 2021. In 2022, it announced limited-edition Carrera x Porsche chronographs for the 50th anniversary of the Porsche 911 Carrera RS 2.7. This is a clear example of a brand partnership resulting in named physical watches. Porsche’s announcement describes Porsche design codes integrated into the watch, including blue details and a Porsche crest on the crown.
Oliver Blume, Porsche’s CEO at the time, called the anniversary “the perfect occasion for us to launch a joint watch with our close partner TAG Heuer.” The announcement ties the watch to a specific car milestone; it does not establish whether a particular edition is currently available to buy.
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IWC and Mercedes-AMG: brand partnership, team role, and driver watches
IWC says its relationship with Mercedes-AMG began in 2004. Separately, IWC became Official Engineering Partner of the Mercedes-AMG PETRONAS Formula One team in 2013. Those are related but distinct parts of the relationship. IWC’s partnership page and team announcement document the respective roles.
In February 2026, IWC announced two limited-edition Pilot’s Watches designed with driver George Russell. That is a specific watch collaboration within the wider relationship, rather than evidence that every IWC–Mercedes-AMG partnership activity produces a watch. IWC’s announcement identifies the two editions. It does not establish their current stock or price.
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Breitling and Aston Martin: an official watch partnership
Breitling describes itself as the official watch partner to Aston Martin and its Formula One team. Its partnership page establishes that relationship, but does not by itself identify a released watch model. Do not treat the partnership announcement alone as proof of a specific Aston Martin edition or its availability.
Richard Mille and Ferrari: a partnership spanning racing and esports
Richard Mille describes its Ferrari relationship as a multi-year partnership covering Formula One, WEC endurance championships, GT competitions, Ferrari Challenge, driver academy racing, and esports. The brand connects the partnership to shared technological innovation. Its Ferrari partnership page documents that scope; it does not establish a retail listing or price for a particular watch.
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Which collaboration has a watch you can buy?
The official announcements establish products for TAG Heuer and Porsche, and for IWC and George Russell. They do not establish current inventory, exact purchasable references, or prices. For Breitling and Aston Martin, the cited page establishes the partnership but not a particular released model. Richard Mille’s page describes the Ferrari relationship and its scope, not a retail listing.
Before buying, confirm the exact model reference, edition, condition, seller, and current availability. A collaboration announcement is evidence of a partnership or product launch, not a guarantee that a watch remains in stock.
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- 【Durable Material】 – Made with a solid alloy case and high-definition mineral glass, resistant to daily wear and scratches.
- 【Comfortable Rubber Strap】 – Soft and breathable rubber strap, lightweight and skin-friendly, ideal for long-time wear in sports or daily life.
- 【Luminous & Waterproof】 – Easy to read in low-light conditions, with 30M water resistance for handwashing, rain, and daily use.
- 【Great Gift Choice for Men】 – Its unique racing-inspired design makes it a standout present for men who love cars, sports, or modern fashion. It’s suitable for birthdays, anniversaries, Father’s Day, Valentine’s Day, or Christmas. Whether for a partner, family member, or friend, it is a thoughtful gift that will be cherished and remembered.
Are these all the watch-and-car collaborations?
No. These are documented examples, not an exhaustive history of watchmakers and automakers. The cited official sources also do not provide comparable prices or current inventory, so they cannot support a value ranking or a claim about which partnership is easiest to shop.
Quick Recap
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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