Select Apple Watch Ultra 4 configurations were reported at $699.99 on Amazon during October 2026 deal coverage—$99.01 below Apple’s $799 U.S. starting price. That was a time-limited promotion, not a confirmed live price: Amazon’s Prime Big Deal Days ran October 6–7, and the available reports do not verify whether the offer or stock remains. Check the exact listing before buying.
Was the Apple Watch Ultra 4 really about $100 off?
Yes, deal reports on October 5 described select Apple Watch Ultra 4 configurations at $699.99 on Amazon. Compared with Apple’s $799 U.S. starting price, that is a $99.01 reduction—close to, but not exactly, $100. Apple announced the watch on September 9, 2026, with availability beginning September 18. Apple’s announcement is the source for the launch price and product details; AppleInsider and MacRumors reported the Amazon offer.
The discount was not consistent across reports or configurations. Macworld’s October 6 deal guide listed the Ultra 4 at $779, or $20 below the starting price. That spread is a reason to compare the exact finish, band, and price shown on the retailer page rather than assume every Ultra 4 was discounted by the same amount. Macworld’s deal guide reported the $779 price.
Which configuration was reported at $699.99?
MacRumors identified a natural-titanium Ultra 4 paired with a Translucent Gray Ocean Band at $699.99. AppleInsider described the deal as applying to select configurations and noted limited quantities; neither report confirms current inventory. Treat the price as a historical offer for a particular listing, not a guaranteed price for every case-and-band combination.
Do these 3 things before closing this tab:
1Clear out junk files and repair common Windows errors2Fix the driver behind crashes, sound loss and screen glitches3Repair Windows errors before they cause bigger problems#1 Best Overall
![Apple Watch Ultra [GPS + Cellular 49mm] Titanium Case with Midnight Ocean Band, One Size (Renewed)](https://m.media-amazon.com/images/I/41NQgyV24pL._SL160_.jpg)
- WHY APPLE WATCH ULTRA - Rugged and capable, built to meet the demands of endurance athletes, outdoor adventurers, and water sports enthusiasts - with a specialized band for each. Up to 36 hours of battery life, plus all the Apple Watch features that help you stay healthy, safe, and connected.
- EXTREMELY RUGGED, INCREDIBLY CAPABLE - 49mm corrosion-resistant titanium case. Larger Digital Crown and more accessible buttons. 100m water resistance. Customizable Action button for instant physical control over a variety of functions.
- BIGGEST, BRIGHTEST DISPLAY YET- A bright Always-On Retina display that’s easy to see, even in direct sunlight. More room for adding complications to customize your watch face.
- FOR ENDURANCE ATHLETES - Advanced metrics in the Workout app, including Heart Rate Zones and Running Form. Precision dual-frequency GPS for accuracy, distance, route, and pace calculations. Trail Loop band is thin, light, and flexible, designed especially for runners.
- FOR OUTDOOR ADVENTURERS - Redesigned Compass app delivers all-new views and functionality. Mark your location with Compass Waypoints. Backtrack uses GPS to map where you’ve been so you can retrace your steps. Alpine Loop band is extremely rugged and secure to meet the needs of hikers and climbers.
Apple lists the Ultra 4 with a 49 mm titanium case in natural or black. Band choices named at launch include Trail Loop, Alpine Loop, and Ocean Band, each in several colors. The discounted configuration’s natural finish and gray band offer a specific understated look, but whether it is the most stylish option is personal preference.
Is the sale still available?
Amazon announced that Prime Big Deal Days 2026 would run October 6–7. At the time of the cited reporting on October 7, the event was ending or had ended depending on local time. The sources do not establish whether Amazon continued the $699.99 price afterward. Amazon’s event announcement gives the promotional dates.
Rank #2
![Apple Watch Ultra 2 [GPS + Cellular, 49mm] - Titanium Case With White Ocean Band, One Size (Renewed)](https://m.media-amazon.com/images/I/41gGnPrmuQL._SL160_.jpg)
- WHY APPLE WATCH ULTRA 2 — Rugged, capable, and built to meet the demands of endurance athletes, outdoor adventurers, and water sport enthusiasts — with a specialized band for each. The S9 SiP enables a superbright display and a magical new way to quickly and easily interact with your Apple Watch without touching the display. Up to 36 hours of battery life and 72 hours in Low Power Mode.
- CARBON NEUTRAL — Apple Watch Ultra 2 paired with the latest Alpine Loop or Trail Loop is carbon neutral. Learn more about Apple’s commitment to the environment at apple.com/2030.
- EXTREMELY RUGGED, INCREDIBLY CAPABLE — 49mm corrosion-resistant titanium case. Large Digital Crown and Customizable Action button for instant control over a variety of functions. 100m water resistance.
- BIGGEST, BRIGHTEST DISPLAY YET — Apple’s brightest Always-On Retina display is easy to see, even in direct sunlight. More room for adding complications to customize your watch face and enough space to view six metrics at once.
- THE FREEDOM OF CELLULAR — Cellular is built in. You can call and text without your iPhone, even overseas with international roaming. Stream your favorite music and podcasts. Get directions with Maps.
Before purchasing, open the retailer listing and confirm the displayed price, selected band and finish, stock status, and any eligibility conditions. If the listing no longer shows $699.99, the reported deal has expired or changed; the available reports do not establish a current replacement price.
Quick Recap
Rank #4
- WHY APPLE WATCH ULTRA - Rugged and capable, built to meet the demands of endurance athletes, outdoor adventurers, and water sports enthusiasts - with a specialized band for each. Up to 36 hours of battery life, plus all the Apple Watch features that help you stay healthy, safe, and connected.
- EXTREMELY RUGGED, INCREDIBLY CAPABLE - 49mm corrosion-resistant titanium case. Larger Digital Crown and more accessible buttons. 100m water resistance. Customizable Action button for instant physical control over a variety of functions.
- BIGGEST, BRIGHTEST DISPLAY YET- A bright Always-On Retina display that’s easy to see, even in direct sunlight. More room for adding complications to customize your watch face.
- FOR ENDURANCE ATHLETES - Advanced metrics in the Workout app, including Heart Rate Zones and Running Form. Precision dual-frequency GPS for accuracy, distance, route, and pace calculations. Trail Loop band is thin, light, and flexible, designed especially for runners.
- FOR OUTDOOR ADVENTURERS - Redesigned Compass app delivers all-new views and functionality. Mark your location with Compass Waypoints. Backtrack uses GPS to map where you’ve been so you can retrace your steps. Alpine Loop band is extremely rugged and secure to meet the needs of hikers and climbers.
Rank #3
![Apple Watch Ultra 3 [GPS + Cellular 49mm] Running & Multisport Smartwatch w/Rugged Titanium Case w/Black Titanium Milanese Loop - L. Satellite Communications, Advanced Health & Fitness Tracking](https://m.media-amazon.com/images/I/51x8F3QDUWL._SL160_.jpg)
- RUGGED AND READY TO GO—The ultimate sports and adventure smartwatch is built to last with an extremely tough titanium case and a strong sapphire crystal display. Water resistant up to 100m—it’s great for swimmers, divers, and fans of high-speed water sports.*
- A FULL-FEATURED HEALTH TRACKER—Ultra 3 can take an ECG* and check your heart rhythm for signs of AFib—right from your wrist. The smartwatch sends alerts for possible hypertension,* an irregular heart rhythm,* or an unusually high or low heart rate. You can view your overnight health tracking metrics with the Vitals app,* track your sleep score, and take readings of your blood oxygen.*
- ULTIMATE RUNNING AND WORKOUT COMPANION—A superior fitness tracker for marathoners, triathletes, mountain bikers, backcountry hikers, and mountain climbers, Ultra 3 provides precision dual-frequency GPS, Pacer, Heart Rate Zones, Custom Workouts, running power, Workout Buddy powered by Apple Intelligence from your nearby iPhone,* training load, and more.
- KEEP HELP CLOSE AT HAND—Ultra 3 is a smartwatch that can detect a hard fall or severe car crash* and automatically help connect you to emergency services and notify your emergency contacts. Check In can automatically notify a loved one when you’ve arrived at your destination.
- MULTIDAY BATTERY LIFE—Ultra 3 is a smartwatch that’s engineered to give you even longer battery life. It’s perfect for trail runners—with up to 42 hours of normal use and up to 72 hours in Low Power Mode.* Track a workout with full GPS and heart rate monitoring for up to 20 hours in Low Power Mode.*
What buyers should compare before checking out
- Price: Compare the live price with Apple’s $799 U.S. starting price, while recognizing that the reported $699.99 offer applied to select configurations.
- Finish and band: Verify that the listing shows the natural titanium case and Translucent Gray Ocean Band if that is the look you want. Other finishes and bands may have different prices.
- Availability: Confirm that the item is in stock and the displayed offer applies to the configuration in your cart.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
