Bulgari: Beyond Time is an illustrated Assouline book about Bulgari’s watchmaking history and the ideas and emotions behind its watches. Published in September 2023, it traces more than a century of Roman-inspired horology through the house’s jewelry-led design and technical watchmaking, with essays and conversations alongside hundreds of illustrations.
What is Bulgari: Beyond Time?
Bulgari: Beyond Time is a Bulgari-focused horology book published by Assouline in September 2023. LVMH describes its subject as more than a century of Roman-inspired watchmaking creativity, bringing together Italian design and Swiss watchmaking. It is not a general history of watches: its focus is Bulgari’s own evolution, from jewelry-making influences to technically ambitious timepieces.
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Bulgari presents the emotional dimension as central to that story. On its official overview, Bulgari CEO Jean-Christophe Babin says: “Our women’s high jewelry watches are not part of a ‘decorative’ process. They express the essence of our soul as jewelers.” Antoine Pin, Managing Director of Bulgari Watches, describes the meaning attached to products by the people who make and experience them. Together, those perspectives explain the book’s emphasis on watches as expressions of identity and creative intent, not only as objects for measuring time.
Which Bulgari collections and themes does it cover?
Assouline names five areas in its description of the book. They show the range of Bulgari’s approach, from jewelry and signature design to mechanical complexity.
#1 Best Overall
| Collection or subject | What it signals in the book’s scope |
|---|---|
| High-Jewelry | The meeting of watchmaking and Bulgari’s jewelry expertise. |
| Serpenti | A signature motif that turns the serpent into a defining watch design. |
| Bvlgari Bvlgari | A house collection included in the book’s account of its watchmaking identity. |
| Octo | A collection representing Bulgari’s watch-design vocabulary. |
| Grandes Complications | The technically ambitious end of the book’s stated coverage. |
Bulgari’s official overview describes the Serpenti as a distinctive fusion of a wraparound Tubogas bracelet and a watch dial positioned as the serpent’s head. The brand says this design helped make the serpent watch a pillar of its identity. That account connects the collection’s visual character to the book’s broader theme: Bulgari’s watchmaking draws on its jewelry heritage while developing forms of its own.
How does the book tell its story?
The book combines historical and collection coverage with essays and conversations from Bulgari specialists and outside contributors. Assouline’s product page lists John Goldberger, Fabienne Reybaud, Robin Swithinbank, and Adam Steel in its author line. Other named contributors include Rahul Kadakia, Marina Abramović, Alessandro Gassmann, Carl Lewis, and Lorenzo Viotti. The publisher connects these perspectives to subjects such as gems, serpents, Rome, record-breaking, and complex music.
The result, as described by Bulgari and LVMH, is a reference-style account supported by hundreds of illustrations. Its cultural contributions broaden the story beyond movements and models: they place the watches in conversation with art, performance, sport, music, and the symbols that recur in Bulgari’s design.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Publication details and how to identify it
Bulgari Japan’s September 1, 2023 launch announcement specifies an English-language edition with eight chapters, 300 pages, and an approximate size of 35 centimeters. These are details from that regional announcement; catalog specifications can vary by listing. Assouline identifies the book with ISBN 9781649802316.
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One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchAssouline Australia displayed a price of $430 AUD and an add-to-cart option on its product page when accessed on October 7, 2026. That is a regional, time-sensitive listing, not a worldwide price or a guarantee of current stock. Check the seller serving your country for availability and price, and use the ISBN when comparing listings.
Quick Recap
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Rank #4
Who is the book for?
- Bulgari watch enthusiasts: It brings the house’s named collections and its own account of its horological identity into one illustrated volume.
- Readers interested in design and jewelry: Its coverage connects watchmaking to Bulgari’s jewelry heritage, Roman inspiration, and recurring visual symbols.
- Readers seeking a broad watch-history survey: This is a single-brand book, not a comprehensive history of the wider watch industry.
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