Love or hate their products, Apple is unquestionably the king of hype. Ever since the late Steve Jobs took the stage in 2001 and announced the iPod, all other companies have been playing catch-up, at least in terms of expectations. Apple may no longer be a leader in innovation, but they still know how to … Read more
While Switzerland is the most obvious country that comes to mind when we think of watches, many other European countries make quality watches, and Denmark is no exception. While Scandinavian watches are not known for high-end luxury watches like Swiss-made ones, Danish watches are very highly regarded in the world of design, and this is … Read more
Pronounced as Movement, MVMT stirred the watch industry when Forbes hailed it as “the fastest-growing watch brand.” Relying heavily on social media and digital advertising, MVMT watches are now available and sold in over 160 countries worldwide. With more than 3.6 million likes on Facebook and around a million followers on Instagram, it sure has surpassed account … Read more
Michael Kors, as introduced in its official website, boasts of being “a world-renowned, award-winning designer of luxury accessories and ready-to-wear.” It was incorporated in the British Virgin Islands, with principal executive offices in London and operational headquarters in New York. This namesake company was started in 1981 and now sells clothes, shoes, watches, handbags and … Read more
Ingersoll Watch Company, also known shortly as Ingersoll, may not be as popular as other watch brands such as Rolex, Omega, and the like. Yet, it has a rich history that goes as far back to the 1800s. To keep the brand alive, its ownership has been transferred to different companies throughout the years. The brand … Read more
Hamilton Watch Company is a Swiss manufacturer of wristwatches currently based in Bienne, Switzerland. Yes, you read that right, and Hamilton is a Swiss brand. However, many consumers still perceive the watch brand as an American one. But they are not entirely wrong, the Hamilton Watch Company can trace its roots back to Lancaster, Pennsylvania. … Read more
Fossil is known for designing, manufacturing, and distributing quality and trendy watches worldwide. However, Fossil is not just an American fashion designer but also a manufacturer for various watch brands through licensing agreements. When it comes to watches, you may not be aware but the Fossil Group, Inc has a portfolio of brands include Fossil, BMW, … Read more
Guess is a global lifestyle brand with a full range of denim, apparel, and accessories offered in more than 80 countries around the world. As such, Guess is not particularly a watch brand. Rather, it is a fashion brand that makes designer watches. So that should pretty much set your expectations right about the watches … Read more
Whether we like it or not, all of us fall into demographic categories. It might be a demographic as broad as middle class or as specific as a parent of two children, or as seemingly arbitrary as fans of pineapple on pizza (gross). Nobody utilizes demographic breakdowns more than advertisers, and no group is more … Read more
Precision. Quality. Elegance. Toughness. Many watch aficionados are searching for all those characteristics in one watch at the same time. Is that too much to ask? While some elegant watches offer precision and high quality, you don’t always expect them to be tough. On the other end, you may find a good quality, tough watch … Read more