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Introducing the Strehler Sirna: Andreas Strehler’s First Watch for a New Brand

The Sirna was the first watch from Andreas Strehler’s Strehler brand. Here are its official specifications, SA-30 movement, dial details and listed price.
Estimate2–3 min Catalogued SpecialistWatchRanker Team
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The Sirna was the first watch from Strehler, the brand Andreas Strehler and UhrTeil AG launched in 2023. It is a slim, three-hand automatic built around a blue titanium dial and an in-house-made movement. Strehler currently lists it at CHF 20,000 on an enquiry basis; that is the brand’s published price, not confirmation of stock or a completed sale.

What is the Strehler Sirna?

The Sirna is the debut model of the Strehler brand, which began in 2023. It is distinct from Andreas Strehler’s namesake high-end watchmaking line: the Sirna was presented as a comparatively straightforward watch for everyday and formal wear. Strehler’s official homepage now also features the Säntis world-time watch, so the Sirna should be understood as the brand’s first watch, not its only current model. Strehler’s Sirna page describes its design and construction; the launch context was reported by Monochrome Watches on 25 May 2023.

Case and dial: restrained proportions, detailed finishing

The current official specification lists a 40 mm case in medical-grade stainless steel, 8.5 mm thick, with 3 atm water resistance and sapphire crystals. The slim profile and classic three-hand layout suit the watch’s stated everyday-to-formal brief, though 3 atm is a modest water-resistance rating rather than a swimming specification.

The blue titanium dial is machined, laser engraved, hand polished and anodised. Strehler credits Eric Giroud with the pattern design. That combination gives the dial a more involved making process than its simple display suggests: the hours, minutes and small seconds remain the focus, while the engraved and finished surface supplies the visual texture. The official page describes the crystals’ coatings inconsistently, so no coating configuration is stated here.

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What movement is in the Strehler Sirna?

The Sirna uses the SA-30, an automatic movement designed by Andreas Strehler and manufactured in the brand’s workshop in Sirnach. Strehler lists a minimum power reserve of 60 hours and a frequency of 21,600 vibrations per hour (3 Hz), with hours, minutes and small seconds.

The brand says the movement “was tested on the wrist for many years.” That is the manufacturer’s account; the page does not identify a separate testing body or provide independent test results. Strehler describes its watches as made in-house in Sirnach, while noting that the workshop does not make sapphire crystals, rubies or lubricants. “In-house” should therefore not be read as a claim that every component is produced there.

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Invicta Men's Pro Diver 40mm Steel and Gold Tone Stainless Steel Automatic Watch with Coin Edge Bezel, Two Tone/Blue (Model: 8928OB)
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  • 40 mm, Length: 210mm, 23k gold-plated stainless steel case with mineral dial window. Movement Caliber: NH35A
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  • Water resistant to 200 m (660 ft): In general, suitable for professional marine activity and serious surface water sports, but not scuba diving.

Price and how to enquire

Strehler’s current Sirna page lists CHF 20,000 and an “Enquire” route. Treat this as the brand’s listed enquiry price, not a verified transaction price or evidence of current stock, delivery timing or availability in a particular region. The launch article also reported CHF 20,000 excluding taxes in 2023, but the current official listing is the appropriate reference for the presently published price. Contact the brand through the enquiry option on its official product page for purchase details.

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What the 2023 launch said about production

At launch, Monochrome Watches reported that the Sirna was not limited in number and quoted an estimated maximum production capacity of around 30 to 50 watches a year. That was a launch-era capacity estimate, not a current production figure or a confirmed annual output. The official product page does not establish present production volume.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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