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Is the Bvlgari Octo Finissimo 37 mm “This Is Art”?

“This is Art.” is a reader’s take, not an edition name. Here’s what the Octo Finissimo 37 mm offers, how its versions differ and what to consider about fit.
Estimate3–4 min Catalogued SpecialistWatchRanker Team
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“This is Art.” is a reader’s description of Bvlgari’s Octo Finissimo 37 mm, not the official name of a special edition. The watch’s appeal is easy to understand: a sharply geometric case, an integrated bracelet and a slim profile give it a distinctive presence. The practical question is whether that design—and its proportions—work for you.

What “This Is Art” means for the Octo Finissimo 37

The phrase comes from a reader discussion about the watch; Bvlgari does not identify a 37 mm model or edition by that name. The brand’s 2026 materials describe four versions in the 37 mm lineup. A separate Octo Finissimo collaboration with artist Lee Ufan is a genuine, limited artist edition, but it is not the 37 mm watch discussed here: it is reference 104132, limited to 150 pieces. Bvlgari’s Octo Finissimo X Lee Ufan page describes that distinct collaboration.

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What is the titanium Octo Finissimo 37 like?

Bvlgari’s U.S. product page identifies the satin-polished titanium model as reference 104351. It measures 37 mm across and 6.45 mm thick, with stated water resistance of 30 m. Its integrated satin-polished titanium bracelet closes with a folding clasp and push buttons. The opaline titanium dial displays hours, minutes and small seconds, and a transparent caseback shows the movement. See the official U.S. product listing.

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The BVF 100 movement

Reference 104351 uses the automatic BVF 100 manufacture calibre, with a platinum microrotor. Bvlgari lists a movement height of 2.35 mm, a frequency of 21,600 vibrations per hour (3 Hz) and a 72-hour power reserve. The movement is decorated with hand-finished radiating Côtes de Genève, chamfering and perlage.

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Bvlgari says the BVF 100 was developed and validated over three years at its Swiss manufacture, measures 31 mm in diameter, and is 20% smaller by volume than the movement in the 40 mm Octo Finissimo. Those development and size comparisons are the manufacturer’s claims, not independent measurements. Bvlgari’s Watches & Wonders 2026 overview describes the movement and collection.

Which Octo Finissimo 37 versions are available?

Bvlgari’s documented lineup includes two titanium finishes, a yellow-gold model and a Minute Repeater. Reference numbers and the listed distinctions are:

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Reference Material and finish Complication
104351 Satin-polished titanium Automatic, time-only
104089 Sandblasted titanium Automatic, time-only
104120 Satin-polished 18-carat yellow gold Automatic, time-only
104250 Sandblasted titanium Minute Repeater; calibre BVL 362

The official lineup establishes these material, finish and complication differences; it does not establish a current price ranking across all four. Check local listings for each reference rather than assuming one version’s price or availability applies to the others.

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Is 37 mm likely to fit comfortably?

A 37 mm diameter is a useful starting measurement, not a guarantee of fit. Case shape, the angular profile, bracelet articulation and how the watch sits on your wrist all affect its feel. Readers have asked how it wears over a full day and whether it works on a 6.5-inch wrist, but those are individual comments, not representative fit data. They cannot establish that the watch will suit—or fail to suit—a wrist of that size.

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If possible, try on the exact version you are considering. Check how the case sits from above and from the side, whether the bracelet drapes comfortably, and whether the clasp lands where you want it. Wear it for more than a quick glance if you can. Some forum commenters mention removing links or sourcing extras, but those anecdotes are not official sizing guidance; ask the seller or a qualified retailer about bracelet adjustment for your specific watch.

Why was the 37 mm version made?

In a Wallpaper* interview published April 15, 2026, Bvlgari Product Creation Executive Director Fabrizio Buonamassa Stigliani said collectors had told the company, “I love the watch, but it’s too big for my wrist.” He also said the smaller case required a new movement because the existing Octo movement could not be used at that size. These are interview remarks reported by Wallpaper*, not a representative survey of collectors or an independent technical audit. Read the Wallpaper* interview.

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Stigliani said, “It was important to avoid positioning it as a ‘smaller’ or ‘female’ version. That would have been a mistake.” The 37 mm was intended to sit alongside the 40 mm range, rather than replace it or be framed for a particular gender. That positioning leaves the choice where it belongs: with the wearer’s preferred proportions and experience on the wrist.

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What does the titanium 104351 cost?

When accessed, Bvlgari’s U.S. page displayed a price of US$17,400 excluding taxes for reference 104351. That is a U.S.-specific listing, not a universal price or confirmation of current inventory. Check the product page or a local retailer for the latest price, applicable taxes, currency and availability before buying.

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