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Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Outbyte Driver Updater FREEFix the driver behind crashes, sound loss and screen glitchesFind Drivers →Maurice Lacroix and Label Noir’s The Lab is a customization program for creating a personalized AIKON. Customers choose design elements such as the case, dial, hands and strap; Label Noir says it makes the configured watch specifically for them. Its current program page lists an AIKON Automatic 42 mm as the example, with a stated delivery estimate of six to eight weeks and a two-year Maurice Lacroix warranty.
What is The Lab by Maurice Lacroix and Label Noir?
The Lab is a bespoke AIKON experience presented by the two brands. Label Noir describes the process as selecting a case, dial, hands and strap, after which it creates a personalized watch. The program is distinct from a standard, ready-made AIKON: the defining idea is to configure the design before the watch is made.
Label Noir’s current program page identifies the featured model as an AIKON Automatic 42 mm. Its product description also points to choices such as case material, dial treatments and strap types. The page does not establish a complete, guaranteed list of choices for every customer or region, so the live configurator is the place to confirm what can be selected for a particular order.
What can you customize?
The current brand description names the case, dial, hands and strap. Maurice Lacroix’s launch campaign, dated November 28, 2025, described two ways to begin: choose a Label Noir preset or use a DIY mode. That campaign listed materials, finishes, dials, indexes and bracelets among the possible choices. Because this is a dated launch description, it should not be read as confirmation that every option remains available for every order today.
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- Maurice Lacroix Aikon Tide Quartz Green Dial Men's Watch AI2008-CCCC1-3A0-0
A December 2025 Fratello walkthrough described a configurator centered on a 42 mm AIKON and illustrated choices including a steel case and dial, dial decoration and wording, hands, and a gray rubber strap. Those are the journalist’s configuration examples, not a complete official option list or a test of the finished watch. The author disclosed owning an AIKON #tide and liking the model.
What are the stated specifications and order terms?
For its AIKON Automatic 42 mm example, Label Noir lists the following specifications and terms on its program page:
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- Iconic Heritage: Inspired by the legendary Calypso of the 90s, the AIKON 39mm blends timeless design with modern urban sophistication.
- Swiss Automatic Movement: Features a precise automatic movement, embodying Swiss craftsmanship and reliability.
- Refined Construction: Stainless steel case with a mix of brushed and polished finishes for a bold yet elegant look.
- Superior Clarity: Sapphire crystal with double anti-reflective coating and open case back showcasing the intricate movement.
- Durable Performance: Water-resistant up to 20 ATM and fitted with a screwed crown for enhanced protection and everyday wearability.
| Detail | What Label Noir lists |
|---|---|
| Case | Stainless steel; 42 mm diameter |
| Crystal | Sapphire |
| Water resistance | 20 ATM |
| Movement | Automatic ML115 caliber |
| Power reserve | 38 hours |
| Functions | Hours, minutes, seconds and date |
| Delivery estimate | Six to eight weeks |
| Warranty | Official Maurice Lacroix warranty, two years |
| Shipping | Worldwide, according to Label Noir |
These are page-listed details for the stated model and program terms, not a specification guarantee for every possible personalized configuration. Check the configuration and order terms before buying, particularly if a selected material or component could affect a specification. The stated delivery window and warranty are the terms displayed on Label Noir’s page when reviewed; they may change.
What should you confirm before ordering?
The available brand information does not establish a current price, a complete menu of options, availability in every region, or a general return policy for finished personalized watches. Confirm those details in the live order flow before placing an order rather than inferring them from the launch announcement or an example build.
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- Silver Stainless Steel strap
- Stainless-steel case, Blue dial
- Automatic movement
- Case diameter: 42mm
- Water resistant: 200m
- Check which case, dial, hand and strap options are selectable for your location.
- Review the final specification, delivery estimate, shipping terms and warranty shown for your exact configuration.
- Confirm the price and whether a completed bespoke watch can be returned under the terms that apply to your order.
How The Lab fits into the brands’ collaboration
The Lab follows earlier Maurice Lacroix and Label Noir projects, but those releases are separate from this ongoing customization program. Maurice Lacroix’s brand history dates their first collaboration to 2020, when they reinterpreted the AIKON; the brand says that release sold out within minutes.
In 2024, the partners announced the Masterpiece Skeleton Label Noir, a separate 288-piece limited edition. Maurice Lacroix described it as a 43 mm watch with an in-house movement. The Federation of the Swiss Watch Industry identifies its hand-wound Manufacture Calibre ML134 and describes the movement display and finishing. Neither that limited edition nor the 2020 release should be confused with a personalized AIKON ordered through The Lab.
Quick Recap
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
