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The SJX Podcast’s episode “Time for Quartz?” asks whether a reported US$3.38 million sale of a Cartier Cheich says anything about quartz watches beyond that single unusual result. The episode listing raises the question; it does not establish that quartz demand has broadly changed.
What is “Time for Quartz?” about?
Episode 55 of The SJX Podcast is listed as published on October 12, 2026, with a runtime of 16:02. The listing describes a watch-industry show hosted by SJX Watches and frames this episode around the place of quartz in the market. The episode listing is a directory synopsis, not a transcript.
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Its central prompt is whether a reported high auction result has meaning for the wider quartz-watch market. The synopsis also mentions the appeal of unusual Cartier shapes, Patek Philippe’s Gondolo “Ladies First” as a high-end quartz example, and Brandon’s impressions from a visit to a manufacture. The final part of that description is truncated, so it does not establish the manufacture’s full name or what he observed.
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The episode description reports that a Cartier Cheich sold for US$3.38 million. That figure is attributed to the episode synopsis hosted by LiveradioUS.com in 2026; the listing does not identify the auction house, sale date, lot number, or whether the amount is a hammer price or includes buyer’s premium. It is therefore best understood as a reported figure in the synopsis, not an independently confirmed auction result.
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Even if confirmed, one exceptional result would establish that a particular watch attracted a high price in a particular sale—not that quartz watches as a category have become more desirable. The synopsis supplies no broader market statistics or evidence connecting the result to a change in demand.
Why does the episode mention Patek Philippe’s Gondolo “Ladies First”?
The synopsis presents the Gondolo “Ladies First” as a practical example of quartz at the high end. It offers no reference number, caliber, or technical specifications, so those details cannot be reliably inferred from the listing. Its mention supports the episode’s broader question: a quartz movement can appear in a prestigious watch, but the movement category alone does not explain a watch’s appeal or price.
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How should listeners interpret the market question?
The synopsis invites discussion rather than providing evidence of a measured trend. In assessing any high auction price, it is useful to distinguish the individual watch’s design, rarity, and provenance from its movement type, and to distinguish an auction result from the availability or pricing of watches at retail. The listing does not provide enough information to make those comparisons for the Cheich or the Gondolo example.
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For the episode’s framing and the limits of what its listing establishes, see the SJX Podcast episode page on LiveradioUS.com. The page contains a summary rather than a transcript, so it provides no named quotations from the hosts.
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