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Studio Underd0g Strawberries & Cream Chronograph: A Look Back at the 2022 Release

The Studio Underd0g Strawberries & Cream is a colourful, hand-wound 01Series chronograph introduced in 2022. Here are its design, launch specifications and historical preorder terms.
Estimate3–4 min Catalogued SpecialistWatchRanker Team
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The Studio Underd0g 01Series Strawberries & Cream is a hand-wound chronograph introduced in 2022 with a vivid red-and-cream dial inspired by a British summer day of tennis and dessert. Its 38.5 mm steel case houses a Seagull ST-1901 movement, and the original package included both a leather strap and a Milanese mesh bracelet. The limited-time preorder and its launch prices are historical; the available information does not establish that the watch can be bought new today.

What inspired the Strawberries & Cream design?

The concept grew from a joke in an Instagram comments exchange and an imagined ideal summer day described by watch and tennis journalist Miguel Seabra: British sunshine, a tennis match, strawberries and cream. That is a design inspiration, not evidence of an official Wimbledon association or partnership. Launch accounts from James Porter & Son and Europa Star connect the colourway with that scene.

How is the dial arranged?

The dial uses an asymmetrical bi-compax layout: a large 30-minute chronograph register sits at 3 o’clock, with small seconds at 9. Brand and movement text are arranged asymmetrically near 12. The textured red centre is intended to evoke strawberry skin; cream-coloured outer elements and the tachymeter scale, orange seed-inspired hour markers, and green-tipped chronograph hands carry the theme across the dial. Time+Tide’s introduction describes the dial details.

What are the specifications?

The following are launch-era specifications reported by James Porter & Son and Monochrome Watches, not results from independent testing of individual watches.

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MEGIR Men's Minimalist Analogue Sports Chronograph Quartz Wrist Watch with Silicone Strap, ATM Waterproof, Luminous Hands, Pink
  • TECHNICAL SPECS: Introducing the chronograph watch, a sophisticated timepiece that combines robust functionality with modern design. The watch's modern aesthetic is enhanced by its integrated chronograph functions and precise markers, making it suitable for both casual and semi-formal occasions.
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Specification Launch-era details
References 01SCBE with leather strap; 01SCME with Milanese bracelet
Case Stainless steel; 38.5 mm diameter, 44.5 mm lug-to-lug, 13.6 mm thick including the domed crystal
Crystals Double-domed sapphire front; sapphire exhibition caseback
Water resistance 5 ATM / 50 m, as stated in launch specifications
Movement Hand-wound Seagull ST-1901 with swan-neck regulator
Frequency and reserve 21,600 vph; stated reserve of 50 hours with the chronograph stopped and 45 hours with it running
Functions Hours, minutes, small seconds, chronograph and tachymeter

What movement is in the watch?

The watch uses the hand-wound Seagull ST-1901, a Chinese-made chronograph movement. Launch coverage traces its design lineage to the Venus 175 and reports that the historical tooling and drawings were transferred in the early 1960s. That lineage does not make the movement Swiss-made. The published winding reserve is 50 hours with the chronograph off and 45 hours while it is running; these are stated specifications, not independently verified results for every example. See the movement background in Europa Star’s press-release coverage.

How was it supplied and inspected?

The original package included a 20-to-16 mm Epsom calfskin strap made by The Strap Tailor and a tapered Milanese mesh bracelet. Both were described as having quick-release spring bars. Launch reporting also says the watches were assembled in Great Britain and independently inspected in the UK, including demagnetisation and rate review in three positions, with regulation when necessary and a movement report card. This describes the reported launch process; it does not guarantee a particular accuracy result for a used watch. The supplied pairings and inspection account are covered by James Porter & Son.

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What did it cost, and can you buy one now?

The original preorder price was £575, €600 or US$675. The preorder window ran from August 9 through August 16, 2022. The brand said the order page would not reopen and the watch would not be produced again, according to launch coverage from James Porter & Son and Time+Tide. Those figures and dates refer only to the original launch, not current market pricing.

The Studio Underd0g catalogue currently surfaces Strawberries & Cream as a limited edition, but that listing does not establish that this reference is in stock or available to purchase. Current resale prices and the production total are not established by the available sources.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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