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The Ventura v-matic EGO was announced in 2019 as a return for Ventura Watches: a distinctive design associated with the 1990s, paired with a titanium case and an ETA 2892-A2 automatic movement. The launch article identified two versions, VM11.01 and VM11.02. It does not establish that either reference is currently available, or what either would cost today.
What was the Ventura v-matic EGO?
In his July 9, 2019 launch article, Fratello’s Michael Stockton presented the v-matic EGO as the return of Ventura Watches. He reported that Ventura was founded in 1989, drew attention in 1994 with designs associated with Swiss designer Hannes Wettstein, and stopped production in the early 2010s. According to Stockton’s account, Stephan Hurlemann, a friend and colleague of Wettstein, began restarting the brand in 2016. The EGO was announced as the relaunch watch, initially planned for Kickstarter.
Stockton framed the design as a reminder of a period when independent designers were experimenting with watches. He wrote: “A watch like the original ventura v-matic EGO is a bright spot during the era and marks a time when things like Ikepod existed and a few other cutting edge designers were able to put their efforts into wristwear.” That is his editorial assessment, rather than a measurable product feature.
VM11.01 and VM11.02: the launch variants
Fratello’s 2019 article names VM11.01 as the satin version and VM11.02 as the black version. The distinction reported is visual: a satin sandblasted dial for VM11.01 and a black dial for VM11.02. The source does not report a performance or movement difference between them.
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- Water resistant to 200 m (660 ft): In general, suitable for professional marine activity and serious surface water sports, but not scuba diving.
| Reference | Launch-era dial | Reported launch configurations |
|---|---|---|
| VM11.01 | Satin sandblasted | Black calfskin strap or titanium bracelet |
| VM11.02 | Black | Black calfskin strap or titanium bracelet |
Reported specifications
The figures below are those published in Fratello’s 2019 launch article, not confirmation of the specifications or condition of any particular watch offered today.
| Component | Launch-era specification |
|---|---|
| Case | 41 mm titanium; described as hardened, PVD-coated, and sandblasted |
| Thickness | 9.5 mm |
| Lug-to-lug | 43.5 mm |
| Lug width | 20 mm |
| Crystal | Sapphire |
| Caseback | Snap-on display caseback with sapphire window |
| Movement | ETA 2892-A2 automatic, with hacking and quickset date |
| Functions | Time and date |
| Water resistance | 30 metres |
| Launch strap options | Black calfskin or titanium bracelet |
Orbita’s movement support database separately lists an ETA 2892-A2 base for the VM11/VM11L v-matic EGO, corroborating the movement identification for that reference family. Orbita also lists other EGO-family references with different movement bases, so the 2892-A2 should not be assumed to describe every Ventura watch called EGO. This cross-check does not establish present-day stock, service support, or the condition of a used example.
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What did the v-matic EGO cost at launch?
Fratello reported the following historical prices in 2019. They are launch-era figures, not current asking prices or an estimate of present market value.
| Configuration | Reported launch price | Reported post-launch price |
|---|---|---|
| Calfskin strap | €800 | €1,200 |
| Titanium bracelet | €885 | €1,385 |
Is the Ventura v-matic EGO available now?
The sources available for this article do not confirm current official availability or a current price for VM11.01 or VM11.02. Ventura’s historical v-matic manual is not a current product listing. A Hamilton Ventura collection page concerns a separate brand and collection; it does not establish anything about Ventura Watches or the v-matic EGO.
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If you are looking for one, use the exact reference numbers or the phrase “ventura v-matic EGO watch” when checking sellers, and verify the listing’s reference, condition, included bracelet or strap, and asking price directly. The reported 20 mm lug width may help identify the attachment size, but it does not by itself verify compatibility with a particular replacement strap; confirm the watch’s actual fittings before buying one.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What makes it notable—and what remains unknown
The EGO’s appeal in the launch coverage rests on the contrast between a design presented as a return to Ventura’s earlier independent-watch identity and familiar mechanical-watch hardware: a titanium case and ETA automatic movement. The two references appear to differ in dial treatment, not in documented performance.
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What the historical launch coverage cannot answer is whether either model is still obtainable through Ventura, an authorized seller, or a verified secondary-market listing, or what a fair current price would be. Those details require a current listing and an assessment of the individual watch; the 2019 figures are not a substitute.
Quick Recap
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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