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Introducing the Bell & Ross BR-03 Horizon: An Artificial-Horizon-Inspired Watch

The Bell & Ross BR-03 Horizon pairs an artificial-horizon-inspired display with a 41 mm ceramic case and automatic BR-CAL.327 movement.
Estimate2–3 min Catalogued SpecialistWatchRanker Team
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The Bell & Ross BR-03 Horizon turns the visual language of an aircraft artificial horizon into a time display: a rotating blue-and-black disc evokes the sky and ground, while a black triangle marks the hours, a white hand shows minutes and a striped central hand tracks seconds. It is an instrument-inspired automatic watch in the brand’s Flight Instrument series, reported at launch in 2024 as a 999-piece limited edition.

How the BR-03 Horizon tells time

The display borrows from an aircraft’s artificial horizon, the instrument that represents the relationship between sky and ground. A red horizontal line runs across the dial from 3 to 9 o’clock, while a rotating blue-and-black central disc supplies the horizon-inspired backdrop. These elements create the instrument-like image; the indicators still serve conventional hours, minutes and seconds.

  • Hours: A black triangle on the rotating disc indicates the hour against the markers on the black inner bezel.
  • Minutes: A white hand points to the minutes track.
  • Seconds: A long, black-and-white striped hand runs from the centre.

A white triangle marks 12 o’clock, and the inner bezel carries hour markers alongside a minutes-and-seconds track. The red line is a decal applied to the inner side of the sapphire crystal, rather than a painted line on the dial.

Case, movement and straps

The reported specification pairs a square black ceramic case with an automatic movement based on Sellita’s SW300-1. The launch report gives the case as 41 × 41 mm and 10.6 mm thick, with 100 m water resistance.

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Specification BR-03 Horizon
Reference BR03A-HRZ-CE
Case 41 × 41 mm; 10.6 mm thick; black micro-blasted ceramic
Crystal and case back Flat sapphire crystal with anti-reflective coating; solid ceramic back
Water resistance 100 m
Movement Automatic BR-CAL.327, based on Sellita SW300-1
Functions Hours, minutes, seconds and hacking
Frequency and reserve 28,800 vibrations per hour; stated 54-hour power reserve
Included straps Orange synthetic fabric with Velcro closure; black rubber with pin buckle

The 41 mm square case continues the BR-03 format, while micro-blasted ceramic gives the case its black finish. The two included straps offer contrasting looks and closures: orange fabric secured by Velcro, or black rubber with a pin buckle.

Where it fits in the Bell & Ross range

The BR-03 Horizon belongs to Bell & Ross’s Flight Instrument series. It revisits a Horizon concept the brand had previously used in its larger 46 mm BR-01 range, now presented in a 41 mm case. Its defining feature is the instrument-inspired display rather than a new way to read elapsed time: the artificial-horizon imagery frames familiar hour, minute and second indications.

Rank #2
Bell & Ross BR-03 Automatic Black Dial Watch BR03A-BL-ST/SRB (Pre-Owned)
  • Pre-Owned Bell & Ross BR 03 BR03A-BL-ST/SRB
  • This watch is Certified Pre-Owned in New or Like New condition. Watch may show subtle scratches. The case should exhibit no dents or dings and the bracelet should show little wear or stretch. The watch keeps time according to manufacturer’s specification and needs no mechanical service.
  • Box and papers
  • Watch Year : . All images shown are of the actual watch.
  • Watch comes with 2-year WatchBox warranty
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Launch price and buying context

Monochrome Watches reported a launch price of EUR 4,900 for reference BR03A-HRZ-CE and a limited run of 999 pieces. Those are launch-era details from its report dated 13 September 2024, not confirmation of today’s stock or price. The report directs readers to Bell & Ross for details and orders; it does not establish current availability, regional pricing or marketplace inventory.

If you encounter a listing, check that it names the exact reference, BR03A-HRZ-CE, and verify the seller, region, condition, price and availability directly before buying. The launch report identifies the model but does not verify any current seller or listing.

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Quick Recap

Bestseller No. 1
Bestseller No. 2
Bell & Ross BR-03 Automatic Black Dial Watch BR03A-BL-ST/SRB (Pre-Owned)
Bell & Ross BR-03 Automatic Black Dial Watch BR03A-BL-ST/SRB (Pre-Owned)
Pre-Owned Bell & Ross BR 03 BR03A-BL-ST/SRB; Box and papers; Watch Year : . All images shown are of the actual watch.
$3,450.00
Bestseller No. 3
Bell & Ross BR-03 Automatic Blue Dial Watch BR0392-PAF7-CE/SCA (Pre-Owned)
Bell & Ross BR-03 Automatic Blue Dial Watch BR0392-PAF7-CE/SCA (Pre-Owned)
Box and papers; Watch Year : . All images shown are of the actual watch.; Watch comes with 2-year WatchBox warranty
$4,320.00
Bestseller No. 4
Bell & Ross BR-03 Automatic Blue Dial Watch BR0392-D-TR-CE/SRB (Pre-Owned)
Bell & Ross BR-03 Automatic Blue Dial Watch BR0392-D-TR-CE/SRB (Pre-Owned)
Pre-Owned Bell & Ross BR03-92 Diver Tara Limited Edition Matte BR0392-D-TR-CE/SRB; Box and papers
$5,800.00
Bestseller No. 5
Kevisae 34mm * 24mm Rubber Silicone Watch Band Strap Compatible with Bell & Ross B&R BR-01 BR-03 92 Diver with Free Spring Bar Tool- Bell & Ross Watch Band (Silver buckle)
Kevisae 34mm * 24mm Rubber Silicone Watch Band Strap Compatible with Bell & Ross B&R BR-01 BR-03 92 Diver with Free Spring Bar Tool- Bell & Ross Watch Band (Silver buckle)
This is a replacement band for Bell & Ross B&R BR-01 BR-03 92 Diver; Kevisae Bell & Ross watch strap: 24*34mm | Buckle Weight: 24mm
$27.99
Best Value
Kevisae 34mm * 24mm Rubber Silicone Watch Band Strap Compatible with Bell & Ross B&R BR-01 BR-03 92 Diver with Free Spring Bar Tool- Bell & Ross Watch Band (Silver buckle)
  • This is a replacement band for Bell & Ross B&R BR-01 BR-03 92 Diver
  • Kevisae Bell & Ross watch strap: 24*34mm | Buckle Weight: 24mm
  • Selected high-quality silica gel, soft and odorless, smooth and scratch resistant
  • High quality stainless steel watch strap buckle, safe to use, beautiful and fashionable
  • Kevisae watch strap is tested for more than 10,000 soft bends, durable and not deformation
Rank #4
Bell & Ross BR-03 Automatic Blue Dial Watch BR0392-D-TR-CE/SRB (Pre-Owned)
  • Pre-Owned Bell & Ross BR03-92 Diver Tara Limited Edition Matte BR0392-D-TR-CE/SRB
  • This watch is Certified Pre-Owned in New or Like New condition. Watch may show subtle scratches. The case should exhibit no dents or dings and the bracelet should show little wear or stretch. The watch keeps time according to manufacturer’s specification and needs no mechanical service.
  • Box and papers
  • Watch Year : . All images shown are of the actual watch.
  • Watch comes with 2-year WatchBox warranty
Rank #3
Bell & Ross BR-03 Automatic Blue Dial Watch BR0392-PAF7-CE/SCA (Pre-Owned)
  • Pre-Owned Bell & Ross BR 03-92 Patrouille De France 70th Anniversary Limited Edition BR0392-PAF7-CE/SCA
  • This watch is Certified Pre-Owned in New or Like New condition. Watch may show subtle scratches. The case should exhibit no dents or dings and the bracelet should show little wear or stretch. The watch keeps time according to manufacturer’s specification and needs no mechanical service.
  • Box and papers
  • Watch Year : . All images shown are of the actual watch.
  • Watch comes with 2-year WatchBox warranty

Sources

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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