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Shinola has added an automatic collection to its Duck line, which until now was quartz. The Duck Automatic uses Japanese Miyota movements: the 9015 with roughly 42 hours of reserve, and a Miyota 9085 Premium with roughly 80 hours. The launch campaign is as notable as the watch. It is built around distraction, internet culture and, yes, watching ducks.
What the Duck Automatic is
Shinola’s Duck Automatic collection page calls it the first Duck powered by a Japanese movement. The wrist’s motion turns a rotor that charges the power reserve, so no battery is needed. The original Duck remains a quartz sport watch, with a stainless-steel case, screw-down crown, unidirectional bezel, sapphire crystal, luminous dial and hands, and a basketweave-textured rubber strap, per Shinola’s Duck Sport Watch page. The automatic therefore widens the line rather than replacing the quartz.
Movements and power reserve
| Version | Movement | Power reserve (Shinola) | Notes |
|---|---|---|---|
| Standard Duck Automatic (e.g. Black) | Miyota 9015 | About 42 hours | Confirmed on the Black model page |
| Premium version | Miyota 9085 Premium | About 80 hours, the longest in the collection | Launch coverage describes it as the limited gift-set edition (Global Timepiece News) |
In practice, 42 hours means a watch left off the wrist for a weekend may need a wind or a few minutes of wear to restart. The 80-hour figure comfortably covers a long weekend.
Black model specifications
Per Shinola’s official page for the Duck Automatic Watch – Black:
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- Applicable Scenarios: Camo netting comes in a variety of colors and sizes, perfect for jungle theme decorations,military party decorations, hunting, house decoration, fencing, roof shade, camping, movie sets, bird watching, CS games,hunting accessories, camo car covering etc. You are only limited by your imagination
- High-quality Material: Yeacool double-layer camouflage netting is made of 150D polyester oxford fabric with 3D leaf-like patterns, lightweight, tear-resistant. As a key hunting camo piece, it's designed to be foldable, easy to carry, store, and even fits into your camo backpack for hunting trips—ideal for setting up hunting blinds, prepping for a hunting party, or packing essential hunting gear.
- Very Functional: Camo net is treated to eliminate shine and glare. Worried about excess noise? Simply soak it in water with hunting detergent for about half an hour, let it dry naturally, and it will become quiet with no rustling sounds
- Free Cutting: Camouflage netting can be easily cut to any size; you can use zip ties to fix it. Camo net can match with a variety of background colors, so you can observe the surrounding terrain well, providing maximum concealment in the field
- Possible Problems: Camo netting camouflage netting is vacuum packed; what you receive may be slightly smaller than the actual size, but you can stretch it before use. After a period of exposure to the sun and rain, the camo netting for hunting may fade. Please don't worry—— you can reach out to us for a complimentary replacement if there are size or fading issues
- Case: 38 mm stainless steel, 11.2 mm thick, 46.32 mm lug-to-lug
- Crystal: flat sapphire
- Crown: screw-down
- Water resistance: 10 ATM
- Bracelet: 20 mm quick-release H-link stainless steel
- Movement: Miyota 9015 automatic, about 42 hours of reserve
These numbers are for the Black model. Check each variant’s own product page before assuming identical water resistance or fit.
The four variants and launch prices
Global Timepiece News describes four variants: two stainless-steel watches, a gold PVD model, and a limited gift-set version that adds a gray basketweave dive rubber strap. Reported launch prices were $895 for the standard steel versions and $1,095 for the gold PVD watch and the gift set. These are launch-period figures from that outlet, so confirm current price and stock on Shinola’s site.
Rank #2
- Disney Donald Duck is the embodiment of Murphy’s Law: Anything that can go wrong, will go wrong for the foul-tempered (but well-intentioned) waterfowl.
- The Donald Duck Seeing Stars watch wittily depicts such a scenario on the charcoal black dial, where the gold-tone 12 o’clock marker has dislodged and bonked our hero on the head, causing him to see stars.
- The dial is complemented by a gold-tone stainless steel 40mm case and a black leather strap with gold contrast stitching.
- This timepiece makes a great gift or conversation starter
- Plus it’s sustainably powered by any light with Citizen’s proprietary Eco-Drive technology and never needs a battery.
The campaign: get distracted, watch ducks
According to FashionUnited, the campaign features Tefi Pessoa, Kareem Rahma, Benton McClintock and rapper NEMS. The idea is to encourage people to get distracted, touch grass and watch ducks rather than treat every moment as a productivity task.
Creative director Jonathan Bailey told FashionUnited: “The internet is where a lot of culture happens now, so it would be strange for a brand like Shinola to pretend otherwise.”
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- Multi-Functional Design: Features GMT dual calendar, panda dial, and tachymeter, perfect for multi-timezone display and sports timing, combining practicality and stylish design.
- Precision Movement: Equipped with SEA-GULL ST2502 automatic movement, 29 jewels, and a frequency of 21,600 vibrations per hour, ensuring accurate and reliable timekeeping.
- Durable Materials: 43mm dial diameter, 13.5mm thickness, 316L stainless steel case and strap, paired with synthetic sapphire crystal, scratch-resistant and long-lasting.
- Practical Features: Luminous hands and markers for clear readability in low light; 5 Bar water resistance, suitable for daily wear and water splashes.
- Comfortable Wear: 22mm strap width with hidden folding clasp or pin buckle, strap length approx. 19cm, total weight only 171g (steel strap)/101g (leather strap), lightweight and comfortable for all-day wear.
The Cheerios Duck Watching Snack
The collaboration with Cheerios produced a limited snack box. FashionUnited reports that fewer than 100 boxes were made, for select Shinola-hosted events. Bailey said: “We didn’t want to make a conventional co-branded product; We wanted to create a little artifact that made people smile and gave them another reason to stop, look around and, hopefully, watch some ducks, so to speak.” It is an event collectible, not something to plan a purchase around.
Global Timepiece News adds that early Duck Automatic buyers at the New York Windup fair (October 16–18) were to receive the box and merchandise designed by Japanese artist SAKIE. That promotion is tied to the event, so check whether it still applies.
Rank #4
- CLASSIC WHITE DIAL WITH BLUE HANDS – Clean white dial with striking blue hands and bold Arabic numerals for easy reading at a glance. Vintage-inspired design that draws compliments. A timeless aesthetic that works equally well for business or casual wear. 40mm case size offers substantial wrist presence without being overwhelming
- AUTOMATIC SELF-WINDING MOVEMENT – Powered by wrist motion during wear, no battery needed. Manual winding available as backup for occasional use. For optimal performance, wear regularly or hand-wind 15-20 turns daily. Note: Power reserve may not last overnight without regular wear or winding
- SCRATCH-RESISTANT MINERAL GLASS – Reinforced mineral crystal resists scratches and scuffs from daily wear. Clear exhibition case back lets you view the intricate mechanical movement. Durable construction for reliable everyday use
- COMFORTABLE BROWN PU LEATHER STRAP – Soft, flexible PU leather strap designed for all-day comfort. Adjustable buckle closure fits most wrist sizes. 20mm strap width complements the classic dial design. (Note: For extended durability, avoid prolonged exposure to moisture.)
- VERSATILE & EASY-TO-READ DESIGN – Bold numerals and contrasting blue hands ensure quick time reading in various lighting conditions. 13mm slim profile fits comfortably under shirt cuffs. Ideal for work, weekends, travel, or casual outings. 3ATM splash-resistant for hand-washing and light rain
How to choose between versions
- Reserve: the 9015 (about 42 hours) suits regular wearers; the 9085 Premium (about 80 hours) suits rotation collectors.
- Finish: steel or gold PVD, with the dial varying by model.
- Extras: only the gift set is reported to include the additional gray rubber strap.
- Price: a reported $200 step up from steel to gold PVD or gift set at launch.
No sales figures or campaign-performance data were found, so the “popular” label in the headline rests on the Duck’s profile, not on published numbers. This article is based on Shinola’s pages and press coverage, not hands-on testing.
Quick Recap
Best Value
- Applicable Scenarios: Camo netting comes in a variety of colors and sizes, perfect for jungle theme decorations,military party decorations, hunting, house decoration, fencing, roof shade, camping, movie sets, bird watching, CS games,hunting accessories, camo car covering etc. You are only limited by your imagination
- High-quality Material: Yeacool double-layer camouflage netting is made of 150D polyester oxford fabric with 3D leaf-like patterns, lightweight, tear-resistant. As a key hunting camo piece, it's designed to be foldable, easy to carry, store, and even fits into your camo backpack for hunting trips—ideal for setting up hunting blinds, prepping for a hunting party, or packing essential hunting gear.
- Very Functional: Camo net is treated to eliminate shine and glare. Worried about excess noise? Simply soak it in water with hunting detergent for about half an hour, let it dry naturally, and it will become quiet with no rustling sounds
- Free Cutting: Camouflage netting can be easily cut to any size; you can use zip ties to fix it. Camo net can match with a variety of background colors, so you can observe the surrounding terrain well, providing maximum concealment in the field
- Possible Problems: Camo netting camouflage netting is vacuum packed; what you receive may be slightly smaller than the actual size, but you can stretch it before use. After a period of exposure to the sun and rain, the camo netting for hunting may fade. Please don't worry—— you can reach out to us for a complimentary replacement if there are size or fading issues
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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