Unique and bold in styling, the TW Steel watch brand has created a niche for itself in the watch industry.
The Dutch watch brand founded by a father-son duo has capitalized on the need for large/oversized watches. The brand’s philosophy – ‘Big in Oversized Watches’ reflects through its many collections ranging from 38mm to 48mm. In its fifteen years of existence, the TW Steel brand has grown to be a global phenomenon and lifestyle brand.
TW Steel watches aren’t mere timekeeping tools, they are also a powerful fashion statement.
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- ⌚Analog Quartz Watches for Men:Original imported quartz movement,the battery life can be as long as 2-3 years. quality assurance,provide stable and accurate time.It is a must-have wrist watches mature man.
- ⌚Business Dress Men Watches:Big face watch for men with day date.diamond roman indexes, easy to read, classic business style, stand the test of time, handsome and outstanding.
- ⌚316L Stainless Steel Strap:Solid stainless steel watch bracelet, hidden butterfly pushed button,prevent perspiration, quality assurance.The watch is equipped with a tool for adjusting the strap, which is simple and easy to operate.
- ⌚3ATM Waterproof Watch/Luminous:30M waterproof meets daily waterproof needs. the luminous function can read the watch in the dark environment.
- ⌚OLEVS Men Watches: Male watch come with olevs brand box.we offer a 30-day free return period and a 1-year warranty period are also provided. If you encounter problems during the use of the two tone silver watch, you can contact us through Amazon.
TW Steel Brand History
Pre – TW Steel
The father and son duo behind the TW Steel brand has a history with watches even before the brand’s inception. Ton Cobelens handled several watch brand accounts during his twenty-year career in advertising. This gave him a strong understanding of watch brands and marketing. In addition, Ton became a distributor for Raymond Weil & Maurice Lacroix in the Benelux region. He also designed private label watches for leading airlines like KLM & Martinair. His son Jordy helped in the design and manufacturing since the age of 14. As a result, their know-how of watches and the market remained great.
The Idea and Founding
Founded in 2005 by a father and son duo, the TW Steel watch brand set to redefine watch styles. Visionary founders Jordy and Ton Cobelens understood the need for a fresh style and launched the brand. The story starts with Jordy Cobelens noticing a unique trend during his time as a DJ in nightclubs. According to him, young women at the time wore oversized male watches. There was clearly a demand in the market for the same. To cater to this design, the TW Steel brand launched.
Initial Days
The brand launched four initial designs in 2005. These timepieces went on sale in Jordy’s record store. The unique product offering entered the market and became an instant commercial success. Soon markets and distributors expanded to ensure the brand’s growth.
Brand Growth and Success
Jordy credits a good part of the success of the marketing strategy adopted by the father-son duo. Investing and collaborating with high-profile events in motorsports like AWGP and Formula 1 definitely helped. On the other hand, the brand’s bold take on watch design remained warmly received by the public.
In 2011, TW Steel released the new CEO Goliath collection in Baselworld. Meanwhile, the young entrepreneur brought together his two passions – music and TW Steel. He launched an entertainment company, Steel Entertainment Group. The brand hosts EDM events across Europe, Asia, and the United States and use the platform to promote the watch brand.
The brand’s exponential growth earned Jordy the prestigious ‘Emerging Entrepreneur of the Year’ at the Ernst and Young Business Awards. Today, the brand boasts of worldwide presence and a growing number of fans.
TW Steel Watch Collections
The brand’s official website currently lists 16 collections. With so many collections, TW Steel ensures a plethora of designs and functions are available for patrons to choose from. Above all, every collection reflects the brand’s vision and styling direction boldly.
Canteen
The rebirth of a watch unveiled at the beginning of the TW Steel story. The original Canteen collection introduced bold, large, and unique designs like never before. As a result, the brand took off in popularity. Fifteen years later, the new Canteen collection is here with current features, but mirroring the iconic look of the original.
Rank #2
- 360-degree All-round Display: no need to hide, your luxury watch needs to be displayed! The transparent acrylic cover of this men's watch box can display your gorgeous watch in 360 degrees and it is also a shining decoration in your room.
- Superior Material: Solid wood with brown leather wrapped inside to prevent your watch from scratches. Equipped with 12 removable brown leather watch pillows suitable for placing all watch sizes on the market. Transparent acrylic cover not only prevents dust but also can show your precious watches at a glance in the room!
- Luxury Features: Size: 13.4*8.2*5.8in. Do your wallets, wireless headphones, mobile phones, jewelry, and glasses still stacked in disorder? The drawer of this watch case can meet your storage needs. It can be used to place your accessories and provide a new home for your daily belongings.
- Ideal Gift for Men: luxurious packaging protection and a greeting card attached to make this watch box the best gift for watch lovers on Christmas, Father's Day, Valentine's Day or Birthday.
- Best Service: If you are not satisfied with the product after you purchased it for any reason, whether it is damaged in transit or even if you change your mind, please let us know and we will replace or refund it according to your choice!
The current collection features nine models and all run on Swiss movements. The TW1000 and the TW 1001 measure at 42mm, while the rest are 46mm in diameter. The two mentioned models feature one sub-dial and the larger models feature three. All watches are 316L stainless steel, feature a date display, and are water-resistant up to 100m. Above all the updated Canteen collection hosts the iconic crown-hook design ensuring easy use. Do note, that these watches require a pre-order.
For a more retro design language, check out the Classic Canteen collection.
CEO Tech
For those of you looking at a sleeker alternative to the Canteen, look no further. The CEO Tech collection brilliantly blends sophisticated Dutch styling with a Swiss heart. A true business styled watch. This collection is available in two sizes – 38mm and 42mm.
The smaller variants mostly feature sleek and minimalist dials, while the 42mm hosts three sub-dials. Both feature bezels with 8 screws as a distinct design feature. The collection offers models in rose-gold plated, PVD black steel, and brushed steel variants. In addition, the watches are water-resistant up to 100m. Above all, every CEO Tech model boasts of a 56-hour battery life and runs on the Swiss Ronda movement.
Grandeur Tech
If the CEO Tech 44mm doesn’t cut it for you, TW Steel has another ace up its sleeve. The Grandeur Tech collection features watches measuring at 48mm. The large and tough watch reflects the brand’s bold design philosophy. Design highlights include an industrial style with rugged looks and distinct pillar construction. The latter connects the case back to the bezel.
Grandeur Tech lineup features eight models including special editions celebrating fitness legend Simeon Panda. The watches run on Miyota 6S20 big caliber movement. Above, the dial hosts three sub-dials, a date display, and an inner ring tachymeter. In addition, these watches are water-resistant up to 10ATM.
Rank #3
- BURGUNDY DIAL: this men's automatic watch features a burgundy deep, pressed pattern with a gloss finish and rose gold stainless steel watch case
- AUTOMATIC: these self-winding, automatic men's watches are powered by your movement, with a power reserve of 41 hours
- STAINLESS STEEL & LEATHER: features a durable rose gold-finish stainless steel watch case paired with a brown leather watch band
- WATER-RESISTANT: these men's wrist watches are water-resistant down to 50 meters
- 4R35 CALIBER: equipped with the reliable caliber 4R35 automatic movement, this accurate men's watch keeps precise time
Ace Diver
TW steel markets the Ace Diver collection as an affordable luxury. That is to say, they offer premium Swiss-made watches at attractive pricing. The Ace Diver collection consists of five models and each limited to just 1000 pieces. The 44mm 316L stainless steel watches feature a date display and three subdials under an anti-reflective sapphire crystal. Under the dial, sits the Swiss Ronda 5030.D movement and on the case is a rotating bezel. Water-resistant up to a depth of 300m, the Ace Diver also features luminous hands and hour markers. This enables the watch to function effortlessly underwater while ensuring clear legibility in darker environments.
Volante
Dedicated to the world of cars and the brand’s very obvious love for motorsports. The Volante series is for the speedsters and the go-getters. As a result, the collection features a host of special edition pieces designed in collaboration with sporting legends. These high-profile names include Nigel Mansell, Petter Solberg, and Tom Coronel.
In all, this collection features thirty-five models making it TW Steel’s biggest lineup. Volante watches feature a smooth and circular case with retro-styled Arabic numerals on the dial. Watches are available in 45mm and 48mm sizes in a number of variants. You can choose between a chronograph, 3-hands, or dual-time movements. However, all watches are water-resistant up to 10ATM.
On the other hand, Volante also offers a truly unique special edition watch that looks like no other – the VS99. Designed with esports brand BLAST, this model celebrates the game CS:GO.
Chrono Sport
TW Steel offers the Chrono Sport lineup as a retro styling inspired and sports-themed one. The Chrono Sport timepieces feature an external tachymeter bezel around the anti-reflective crystal. Inside the 46mm high-grade 316L steel case, the dial features three chronograph sub-dials and a date window. This model is available in three color variants.
However, if you want a unique model, the brand offers a Dakar edition of the Chrono Sport. This all-black model features a vertical placement of sub-dials and a carbon fiber pattern dial. Limited to just 442 pieces, the Dakar edition is a racing enthusiast must-have.
Rank #4
- [Luxurious Mechanical Watch] High quality hollow mechanical watch appearance retro gorgeous, exquisite carving and design of the golden appearance of the European nobility more highlight your noble identity extraordinary taste, to bring you a pleasant luxury experience
- [Mechanical Movement] This watch has manual self-winding. Please consider that mechanical watches that require manual winding can only keep time for a short time after winding. To prevent running or inaccurate time, it is advised that you verify the time periodically and wind up the chain 15–20 times.
- [Waterproof] Water resistant to 50m (165ft) -suitable for short periods of recreational swimming and showering, but not diving or snorkeling
- [Ideal as a Gift] This beautiful retro-style watch can be worn on any occasion or given as a gift to your father, brother, partner, or boyfriend. At weddings and any holiday gatherings, it can be a really appreciated and elegant gift.
- [Professional After-Sale Service] Please contact us if you need any additional details about our watches. We will be happy to answer and help you anytime.
Maverick
The Maverick collection adds a contemporary twist to retro design. Featuring eight models in its lineup, the Maverick collection looks to redefine sports heritage watches with a TW Steel perspective. The collection consists of models in two size options – 45mm and 48mm. All the watches feature a date display.
However, some host two sub-dials and the rest have three. Available in a host of color options, these watches host the 6S21 quartz movement from Miyota. In addition, these timepieces are water-resistant up to 100m. The line also features a special edition watch designed in collaboration with esports brand BLAST.
Ace Aternus
A clear departure from TW Steel’s chunkier, large, and industrial design sensibilities. The Ace Aternus boasts of a refined and timeless look with its eight models. Of the eight, only the ACE352 measures at 38mm, and the rest are 45mm in diameter. Powered by Ronda 712 movement, the smaller ACE352 features a clean face with a minimalist dial and only two hands.
However, the larger models include either a date display (ACE 331, 323, 322, 333), or include an additional chronograph function. The former runs on Swiss Sellita SW200 automatic movement and the latter on Ronda 8040.B movement.
Ace Genesis 2019
The new collection is a testament to the success of TW Steel’s design direction. The collection features five models and each limited to a thousand pieces. Made of 316L stainless steel, the 44mm case hosts Swiss multifunction chronograph movement. On the dial, we see a date and a retrograde day indicator along with three sub-dials. In addition, the dial hosts a tachymeter and the model is water-resistant up to 20ATM.
Special Editions / Collaborations
TW Steel also offers a host of special edition watches under its name that remains very popular. These often include collaborations with influential figures from motorsports, fitness, etc. Amongst them, the Peter Solberg collection that celebrates legendary rally champion. Also, the Nigel Mansell collection, in honor of the iconic F1 driver. In addition, TW Steel has also released the (W)TCR Coronel collection celebrating Dutch rally driver Tom Coronel. If the custom motorcycling scene is your preference, the brand offers the Son of Time special edition. You can also check out the Volante BLAST special edition.
💰 Best Value
- The black IP Michael Kors Slim Runway watch is polished perfection. A classic three-link bracelet and monochromatic sunray dial with stick indexes add up to a wear-with-everything timepiece that dresses up and down with ease.
- Case & Dial: Round 44mm stainless steel case with a black dial; mineral crystal face resists scratches
- Watch Band: Black stainless steel bracelet band; 22mm band width; links can be removed for a customized fit
- Movement: Quartz movement with three-hand analog display; imported
- Water Resistant: Up to 50m (165ft): Wearable while swimming in shallow water; 5 ATM
TW Steel Brand Reputation
In just fifteen years of existence, the TW Steel brand has emerged as a global brand. The humble beginnings of the brand starting from a record store make the success story more incredible.
This exponential growth in itself is a testament to the brand’s success and reputation. Furthermore, TW Steel and its persevering founders have attached the brand to some of the world’s most influential names. Specifically, in motorsports. Subsequently, the collaborative results have only catapulted the brand into further success. More importantly, the brand launched to redefine watch styles. With its bold & unique styling, TW Steel continues to do so, successfully.
Is TW Steel A Good Watch Brand?
Much like most upcoming watch brands, TW Steel attracts mixed reviews. Some watch enthusiasts prefer their competitors like Seiko, Invicta or Fossil, etc. Others compare them to Raymon Weil based mostly the founder’s early connection to the brand.
Another reason the brand gets mixed reviews is due to the fact that the watches are huge – not everybody likes big and chunky watches. This automatically pulls away from a section of customers who prefer smaller and sleeker waters. So, if you are looking for watches that fit your wrist perfectly, then TW Steel might not suit your taste.
That said, some watch lovers term TW Steel as a worthy keeper. Its comfort, looks, and styling are liked by many, and as a result, the brand manages to garner its own fan base. In terms of quality, they use the quartz movement, so do not expect long years with complete accuracy but given the price of the watches, they offer the best they can.
Where To Buy TW Steel Watches?
TW Steel watches are available for sale on the official website, subject to availability. If listed as ‘out of stock’, the brand will notify you once the model is available. Certain models require pre-orders. In addition, the brand also offers free shipping worldwide for online purchases. TW Steel’s success has ensured a global presence. To purchase the watch in person, check out the store locator to find your nearest store.
Where Are TW Steel Made?
The Dutch brand remains headquartered in Amsterdam, Netherlands. The brand uses both Swiss and Japanese movements to power them. Citizen Miyota provides the Japanese Automatic movement and Ronda provides the Swiss quartz movement.
TW Steel Warranty
The brand offers two to five years of manufacturer’s warranty depending on the collection you choose. The warranty comes into effect from the date of purchase. However, the warranty does not cover wear & tear or any damage caused by impact or negligent use. The brand recommends you ensure the stamp on the warranty certificate matches that on the purchase receipt. In addition, the warranty remains applicable only if the watch is purchased from an authorized TW Steel retailer.
To return your watch, contact the brand with your name, full address, and include the order number. After that, the brand will reach out to you. Also, TW Steel recommends the same procedure for any service or repair requests. For further queries, visit the FAQs page.