If you asked anyone even casually into watches where the centre of the watch universe is, the answer was always the same. Geneva. There is no hesitation or qualifiers. Geneva was where brands spoke, where launches mattered, where calendars revolved. If you cared about watches, Switzerland was the reference point in the same way Hollywood … Read more
It always starts the same way. I am half asleep, phone practically glued to my face, and TikTok decides tonight is the night I learn about the luxury watch market again. One clip shows a kid in the Diamond District flipping a Datejust like it is an Air Jordan drop. Another claims he made five … Read more
I grew up with a very tidy picture of how you were meant to enter luxury. You saved up for months. You dressed well. You walked into an authorised dealer, nodded politely through a short speech about heritage, tried on something new under the boutique lighting and paid full retail as if it were a … Read more
Every year I tell myself I will not get distracted by anything too shiny. I try to stay focused on movements, finishing, engineering and all the usual instincts that make you feel like a “serious collector”. But the moment I saw the turquoise stone Escale from Louis Vuitton in the Dubai Watch Week 2025, all … Read more
To some readers, this brand comparison may seem totally off the mark. Why would we even compare a young brand like Luminox that was born in the late 1980s and focuses on watches worn by Navy Seals with a brand that is almost 100 years older and known for its stylish dress watches, classic field … Read more
Known as “The Toughest Watch on the Planet,” the G-Shock watch line from Casio certainly earns that distinction. Not just a hollow marketing claim, the G-Shock is designed for the harshest environments on the planet. If ever you see an athlete or thrill-seeker within their element wearing a watch, it is more than likely a … Read more
Fossil and Michael Kors are both fashion watch brands that emphasize affordable quartz watches designed to make a fashion statement or accessorize an outfit. Because both of these brands offer similar kinds of familiarity in terms of aesthetics and price range, a comparison between the two is inevitable. If you’ve landed here, we’ll assume … Read more
French jewelry and watchmaker Cartier, one of the most prestigious jewelry and watch manufacturers in the world, is widely known for its uniquely-shaped watches–the rectangular-shaped Tank, the square Santos, and the tonneau-shaped Roadster. However, a collection introduced in the late 2000s changed this. After the maison introduced the Cartier Ballon Bleu or the Ballon de … Read more
When one mentions French brand Cartier, one of the oldest and most popular watchmakers and jewelers in the world, some of the first models that would come to mind are probably the Santos, the first modern wristwatch, and the Tank, one of the most iconic and successful watches of all time. In this article, we’ll … Read more
When it comes to watches, Swiss-made products continue to enjoy an excellent reputation. Swiss watchmakers produce some of the best timepieces in the world, and they keep up with the times, making both traditional and digital models with the same craftsmanship they apply to traditional watches. When one talks about smartwatches, one of the first … Read more