G-Shock has built its brand on the foundation of its impressive level of durability. This is not the only factor that helped propel G-Shock to where it is today though. In order to cultivate brand loyalty, you need to create a connection with your customer base, as well as appeal to a broader audience. One … Read more
What do the Godfather and Star-Lord have in common? Besides being iconic movie characters, they are played by actors who double-wrist. What is double-wristing? Don’t worry if you haven’t heard of it. It’s a newer name for a practice that’s been around for years. Marlon Brando and Chris Pratt are among the many people who’ve … Read more
With Apple dominating the smartphone market, you won’t be surprised to find smartwatch makers working hard to ensure their devices appeal to iPhone owners. The Apple Watch will be the first to spring to mind, and rightly so given how well Apple has integrated their ecosystem. However, I’ve dug deeper and found a world of … Read more
It’s okay to be skeptical about owning a watch that has the same name as a famous car company. Jaguar is one such watch company. However, considering they have been around since 1938, maybe they are driven by different ideals and not simply riding on the famous Jaguar name and logo. In this article, we … Read more
Carmelo Anthony, also called Melo, Hoodie Melo, Sweet Melon, Mel, is currently starting power forward for the Portland Trail Blazers. As an NBA professional player, he has already been an NBA All-Star ten times and a member of the All-NBA Team for six times. Prior to the Portland Trail Blazers, Anthony also played for the Denver Nuggets, … Read more
Smartwatches come in all shapes and sizes, but it’s not just their looks that vary from device to device. Under the hood, each smartwatch runs on a specific smartwatch platform as decided by the manufacturer. Some manufacturers, such as Samsung and Fitbit, have developed their own proprietary platforms as a point of difference, whilst … Read more
Casio Pro-Trek watches are a line of Casio timepieces specifically marketed towards outdoor enthusiasts such as hikers and campers. Pro-Trek watches are equipped with a slew of specialized features dedicated to outdoor activities. Pro-Trek’s impressive list of technical functionalities includes solar-powered batteries (Tough Solar), multi-band 6 automatic timekeeping, and the Triple Sensor technology. The Triple … Read more
We’ll be the first to admit. The brand name sounds too plain for some, like candy. But nothing is basic about Candino. They are not common, but Candino watches have been around since 1947. Are you in the market for a refined timepiece with an unmistakably vintage look or an edgy, modern wristwatch? Read on, … Read more
Swiss watches have long been considered some of the best in the industry. Switzerland is home to many of the oldest brands in the watchmaking world and still produces many of the most innovative and cutting-edge watches in the world. Because of this, Switzerland is a frequent destination for many watch collectors. Whether it’s to … Read more
Can a company famous for making good polo shirts make good quality watches too? We get asked this question a lot from first-time watch buyers. In this article, we answer it by looking closely at the Lacoste brand and the story behind its iconic reptilian logo. Lacoste Brand History Jean René Lacoste was a … Read more